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Building Community Engagement Foundations

本课程是 Meta Community Management 专业证书的一部分

位教师：Taught by Meta Experts

包含在中

了解更多

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Identify the role and core responsibilities of a community manager across different community types
Design community engagement strategies that encourage participation and interaction
Create and plan content that supports community goals across Meta technologies
Encourage and manage user-generated content to strengthen community participation

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累 Business Essentials 领域的专业知识

本课程是 Meta Community Management 专业证书专项课程的一部分

在注册此课程时，您还会同时注册此专业证书。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
通过 Meta 获得可共享的职业证书

该课程共有4个模块

This course introduces the foundations of community engagement and content strategy. You’ll learn how to build engaging online communities, create content that drives participation, and align community initiatives with broader business objectives. Through practical examples and guided activities, you’ll explore the role of a community manager, the key elements of successful online communities, and how various community types serve different goals. You’ll also learn how to plan and coordinate content across Meta technologies, establish a consistent brand tone and voice, and encourage meaningful interaction through user-generated content. By the end of the course, you’ll be prepared to support healthy, engaging communities that balance member needs with organizational priorities.

单元详情

This module introduces you to the dynamic role of community management in today’s digital landscape. You will explore what makes online communities successful, examine the different types of communities and their unique characteristics, and assess how technologies like Meta can support community-building efforts.

涵盖的内容

13个视频7篇阅读材料7个作业

13个视频总计40分钟

Introduction to the program3分钟
Course introduction: Building Community Engagement Foundations2分钟
Introduction: Introduction to community management1分钟
What is community management?3分钟
Elements of successful online communities4分钟
Why communities matter in the digital landscape3分钟
Defining your community mission3分钟
Aligning communities with business goals2分钟
Mapping the community ecosystem3分钟
Choosing the right platform6分钟
Leveraging Meta Tools for community building4分钟
Conclusion: Introduction to community management1分钟
A day in the life: A day in the life of a community manager4分钟

7篇阅读材料总计35分钟

Course syllabus5分钟
Responsibilities in community management5分钟
Summary reading: Key takeaways5分钟
Connecting community mission to business goals5分钟
Summary reading: Key takeaways5分钟
Comparing platforms for community management5分钟
Summary reading: Selecting and managing community platforms5分钟

7个作业总计215分钟

Graded quiz: Introduction to community management50分钟
Activity: Analyze successful brand communities on Facebook Groups30分钟
Practice quiz: Understanding community management25分钟
Activity: Draft a community mission statement that aligns with business goals and objectives for a brand of your choice30分钟
Practice quiz: Building community foundations25分钟
Activity: Create a comparison chart of different community platforms30分钟
Practice quiz: The community management ecosystem25分钟

This module introduces key methods for measuring and evaluating the success of engagement efforts. You will explore how to design effective community engagement strategies that foster meaningful interaction and participation. You will identify how to generate compelling content ideas, encourage user-generated contributions, and take a strategic approach to building active communities.

涵盖的内容

11个视频6篇阅读材料7个作业

11个视频总计39分钟

Introduction: Creating engagement strategies1分钟
Understanding your community audience6分钟
What makes an effective engagement strategy4分钟
Mapping your engagement funnel4分钟
Encouraging meaningful conversations4分钟
Building a culture of participation4分钟
Managing member interactions3分钟
Tracking engagement metrics4分钟
Using insights to improve strategy4分钟
Iterating and optimizing engagement plans4分钟
Conclusion: Creating engagement strategies1分钟

6篇阅读材料总计30分钟

Develop engagement strategy and plan5分钟
Summary reading: Key takeaways5分钟
Designing conversations that drive engagement5分钟
Summary reading: Key takeaways5分钟
Measuring what matters5分钟
Summary reading: Key takeaways5分钟

7个作业总计215分钟

Graded quiz: Creating engagement strategies50分钟
Activity: Develop a 30-day engagement strategy for a new community30分钟
Practice quiz: Strategy development fundamentals25分钟
Activity: Design three different discussion prompts that encourage meaningful interactions30分钟
Practice quiz: Fostering member interactions25分钟
Activity: Measuring and Refining Engagement30分钟
Practice quiz: Measuring and refining engagement25分钟

In this module, you will discover how to plan and create content that drives meaningful community engagement. You will develop skills in building effective content calendars, crafting compelling copy, and maintaining a consistent tone and voice across interactions. Additionally, you will explore best practices for creating and aligning content across technologies to encourage participation and ensure cohesive messaging.

涵盖的内容

14个视频7篇阅读材料9个作业

14个视频总计46分钟

Introduction: Content creation for communities1分钟
Planning in community management3分钟
Building a content calendar4分钟
Using insights to refine scheduling3分钟
Writing posts that spark interaction5分钟
Using tone, emotion and CTAs4分钟
Visual and text integration3分钟
Defining your community’s voice3分钟
Maintaining consistency across messages3分钟
Adjusting tone for different situations4分钟
Why cross-platform consistency matters3分钟
Coordinating campaigns across channels4分钟
Conclusion: Content creation for communities1分钟
A day in the life: Building a brand voice people connect with4分钟

7篇阅读材料总计35分钟

How to plan and schedule engaging content5分钟
Summary reading: Key takeaways5分钟
Copywriting techniques5分钟
Summary reading: Key takeaways5分钟
Building a voice that represents your community5分钟
Summary reading: Key takeaways5分钟
Maintaining consistency across platforms5分钟

9个作业总计270分钟

Graded quiz: Content creation for communities50分钟
Activity: Create a one-month content calendar for a community of your choice30分钟
Practice quiz: Content planning and calendars25分钟
Activity: Write five engaging posts for a community30分钟
Practice quiz: Writing for engagement25分钟
Activity: Develop tone and voice guidelines for a community brand30分钟
Practice quiz: Establishing brand voice25分钟
Activity: Adapt three posts from your content calendar for different platforms30分钟
Practice quiz: Cross-platform content coordination25分钟

In this module, you will explore strategies to foster active participation and encourage user-generated content in online communities. You will discover how to design engaging content formats, support and provide feedback to contributors, and effectively integrate member-created content into broader engagement efforts.

涵盖的内容

11个视频5篇阅读材料9个作业

11个视频总计37分钟

Introduction: User-generated content and community growth1分钟
User-generated content and why it matters3分钟
Inspiring members to contribute3分钟
Managing and curating UGC3分钟
Choosing the right format for your message4分钟
Integrating UGC into your content mix5分钟
Visual design basics for community management4分钟
Evaluating the impact of UGC5分钟
Using feedback to improve UGC campaigns4分钟
Conclusion: User-generated content and community growth1分钟
Course conclusion: Building community engagement foundations2分钟

5篇阅读材料总计25分钟

Best practices for driving user participation5分钟
Summary reading: Key takeaways5分钟
Summary reading: Key takeaways5分钟
Refining strategy based on insights5分钟
Summary reading: Key takeaways5分钟

9个作业总计425分钟

Graded quiz: User-generated content and community growth50分钟
Course exam: Building community engagement150分钟
Activity: Design a UGC campaign for a community of your choice30分钟
Practice quiz: Encouraging user contributions25分钟
Activity: Create three posts featuring both original and user-generated content30分钟
Practice quiz: Content creation across Meta platforms25分钟
Activity: Analyze engagement metrics from your UGC campaign and propose refinements30分钟
Practice quiz: Measuring and optimizing UGC engagement25分钟
Course project: Community engagement strategy blueprint60分钟