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学生对 IE Business School 提供的 Branding and Customer Experience 的评价和反馈

4.7
554 个评分

课程概述

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

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FF

Feb 22, 2024

A compact course designed for those interested in delving into branding, customer experience, and how they intersect. I thoroughly enjoyed the insights gained during the capstone project experience.

NS

Feb 16, 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

筛选依据:

101 - Branding and Customer Experience 的 125 个评论(共 128 个)

创建者 Giulio M

May 13, 2020

Interesting, well done in general. I liked more the first chapter and in particular the project. Anyway, to sum up it's a good course.

创建者 Andrea M

Jun 1, 2022

einige Unterlagen (externe links) waren veraltet und bei den Hausaufgaben die Aufgabenstellung nicht immer klar.

Videos sind top.

创建者 Olatoye K

May 9, 2020

I had hard times listen to your guest speakers . Their communication was not too good especially the branding guy

创建者 Jesus C T

Apr 27, 2021

Great course. Really matching the brifge between Brand and Customer experience teamswithin an organization.

创建者 Tanu G

May 19, 2020

A reall insightful course. Topics covered in the course were very different from those taught in class.

创建者 Deleted A

Apr 25, 2020

I believe the course gets a bit tedious in the initial weeks.

创建者 Victoria

Apr 21, 2020

Thank you, the course is very interesting and relevant!

创建者 Federica M

May 15, 2020

Good teacher and very clear courses! Recommended

创建者 Daniela M

Oct 24, 2025

NO ME REVISAN UNA TAREA Y QUIERO MI CERTIFICADO

创建者 Haider S M

Jun 1, 2025

its a good experience overall, lots of learning

创建者 Sayanna D

Apr 28, 2020

i found it very useful. thank u :)

创建者 ITZEL P J G

Oct 1, 2023

no me gusto mucho

创建者 emily s

Sep 6, 2022

Great content

创建者 Md. M H

Sep 11, 2019

Great course !

创建者 FERNANDO A H

Feb 21, 2022

Exelente!!

创建者 Mohammad

Sep 26, 2021

dgf

创建者 Laura G

Jul 9, 2021

I enjoyed some parts of the course while others were a bit a repetition of things I have done in the past (and so I have found them quite boring). The guest interviews were great and the readings were interesting. Some of the videos were too short and fragmented making following the discussion a bit difficult. The assignments were a great way to practice the content covered during class.

创建者 Shweta D

Aug 9, 2020

It was ok because all the videos were recorded.

No live thing at all.

I just want to suggest that please come with live online programs also.

Thanks, Coursera for helping me.

Thanks!

创建者 Joy O

Jan 6, 2023

the course is interesting but i didn't really understand from the instructor, had to do other online research.

创建者 Campanale S

May 16, 2020

Interesting course, but I would have preferred more and more complicated assignments.

创建者 ALEXANDRA C

Dec 23, 2020

No lo quiero tomar porque es en Inglés, soolo quiero cursos en espanol

创建者 Júlia S

Jul 4, 2022

Too short videos and a lot of intro time. The whole course could be done in half of the time at least without these interrptions.

创建者 John A

Dec 31, 2019

Why do I have to wait days for peers to review my assignments. its not fair

创建者 Leonardo G D A

Jun 23, 2021

The theacher was a little bored. But, the subject is interesting!

创建者 Norah A A

Mar 25, 2022

It wasn't as intresting as I wished.