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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

4.7
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2,681 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

EE

Jul 16, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据：

251 - Brand and Product Management 的 275 个评论（共 574 个）

创建者 Koh W B J

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Nov 18, 2020

Interesting and comprehensive content and course.

创建者 Soumya K

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Sep 12, 2018

excellent course to understand brand. very useful

创建者 Gamael B

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May 23, 2016

Great delivery, very informative and resourceful.

创建者 Stephen O

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Jun 8, 2019

Great Course. Very informative and descriptive.

创建者 Adam I

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May 14, 2019

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

创建者 Dee M

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May 19, 2016

Great, great course - many very useful insights

创建者 Reiner P

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May 9, 2016

5 stars, this is a perfect course with Impact.

创建者 ASHWATHI N K

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Sep 1, 2021

this course was really good and well explained

创建者 Vedashree K

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Nov 28, 2020

Excellent course with interesting assignments.

创建者 TANMOY D

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Apr 15, 2018

Good Explanation of each topic in the course..

创建者 ABHIJAT S

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Jan 1, 2018

.Excellent Course structure! Brilliant faculty

创建者 Dr. S S

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Sep 6, 2020

Amazing Content and explained in the best way

创建者 JULIO F A F

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Jul 20, 2020

Excelent and very educative. Recommended 100%

创建者 AMAN S C

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May 7, 2020

excellent teaching by our spanish instructor.

创建者 Budhaditya R

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May 3, 2020

Loved the pedagogy and the style of teaching!

创建者 DARSHAN P S

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May 3, 2020

Best Course for brand and product management!

创建者 Aliroz K

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Mar 26, 2019

One of the best course for Business students.

创建者 Anna N

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Feb 21, 2019

Very nice course! and really nice instructor!

创建者 MD. R H

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Jul 27, 2020

It is an interesting course. I learned a lot

创建者 Aya h

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Apr 13, 2020

Helped me understand the basics of branding

创建者 Yazan B

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May 16, 2022

A benefcial course and a great instructor!

创建者 Рацеева С С

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Mar 11, 2019

Great course, great professor. Good luck fo

创建者 Yashik Y

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Dec 22, 2024

Amazing Course Very Precise & to the point

创建者 何慧洁

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Jul 27, 2021

I have reapped great fruit in this course!