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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

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2,688 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

RG

Apr 8, 2020

The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.

MA

Jan 28, 2022

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

筛选依据：

401 - Brand and Product Management 的 425 个评论（共 575 个）

创建者 Juan P L

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Nov 25, 2016

Excellent!

创建者 Nalluri S

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Jul 4, 2025

excellent

创建者 Armando M

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Feb 16, 2023

fantastic

创建者 SINCHANA C C

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Apr 19, 2022

very good

创建者 Seyi A

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Jul 31, 2021

Excellent

创建者 Dr. S N B

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Jun 12, 2021

Excellent

创建者 Anis C

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Sep 20, 2020

Excellent

创建者 Lakshman K

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Jun 2, 2020

excellent

创建者 Noor U M

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May 19, 2020

Excellent

创建者 Adeboye A

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May 16, 2020

Educative

创建者 Mouza A N

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May 15, 2020

THANK YOU

创建者 Rong F

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Oct 13, 2018

Very Good

创建者 ankur s

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May 23, 2017

wonderful

创建者 irene s

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Mar 14, 2017

muy bueno

创建者 Md. A R

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Sep 26, 2020

excelent

创建者 Maria A

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Nov 29, 2016

Great!!!

创建者 Deepak P

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May 19, 2016

thanxxxx

创建者 Nikhil S

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Nov 24, 2024

Awesome

创建者 Ayan C

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Jul 30, 2024

AWESOME

创建者 Sameer s k

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Jan 8, 2022

Helpful

创建者 S. K

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Oct 25, 2020

Awesome

创建者 Sijie L

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Oct 15, 2019

like it

创建者 wang

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May 22, 2016

perfect

创建者 Gianfranco M R

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Feb 23, 2016

amazing

创建者 nabil c

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Mar 26, 2020

great!