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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

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2,688 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

RG

Apr 8, 2020

The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.

MA

Jan 28, 2022

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

筛选依据：

301 - Brand and Product Management 的 325 个评论（共 575 个）

创建者 Erika B

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Sep 21, 2020

very clear, brief and informative

创建者 MOHAMMED F K

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Sep 16, 2020

very good and so much informative

创建者 Manish S

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Oct 15, 2019

Awesome course and great teaching

创建者 Puneet M

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Jul 14, 2021

A very nice course for beginners

创建者 Folarin L

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May 3, 2021

Very Educative and Easy to learn

创建者 Tasfia R N

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Jun 2, 2020

This is really an useful course.

创建者 Wendy

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Apr 4, 2019

Solid knowledge and vivid cases.

创建者 smarth

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Aug 10, 2024

how will i get the certificate?

创建者 Louisa R

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Mar 19, 2021

I absolutely loved this course!

创建者 Anik k d

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Jul 28, 2017

the course was indepth and apt.

创建者 vijaydilipraj

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May 16, 2021

EXCELLENT...! Cannot be better

创建者 T. A

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Apr 16, 2020

This course is really amazing.

创建者 Susana M

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Apr 6, 2018

Very interesting and complete.

创建者 rajath s

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Feb 16, 2017

IT WAS REALLY GOOD EXPERIANCE.

创建者 Vikas P

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Sep 15, 2021

Course was very comprehensive

创建者 Prasham P

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Jan 23, 2021

Learned how to increase sales

创建者 Ерошенков М А

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Mar 6, 2020

Wery interesting and usefull!

创建者 Claudio M O

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Dec 14, 2017

hi, Thanks for the petty tips

创建者 Deepak R N

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Jun 9, 2016

Superbly taught to the point.

创建者 Kathryn B

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Jan 3, 2017

Fantastic course. Thank you!

创建者 Satyam P

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Feb 21, 2016

A very well explained course

创建者 Sulaimon y

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Sep 24, 2020

Thanks for this certificate

创建者 Akande O

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May 26, 2020

Good teachings, nice course

创建者 Vinay K S

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Aug 11, 2018

This course is very useful.

创建者 Thamara M

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Aug 29, 2016

Good Job, really helpful!!!