Name: Brand and Product Management
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.7 (575 reviews)

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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

4.7

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2,688 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

276 - Brand and Product Management 的 300 个评论（共 575 个）

创建者 Krishnaprabhu

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May 11, 2020

It was an unbelievable learning experience

创建者 DrNaveed I

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May 11, 2020

It will really really helpful in my career

创建者 Abhinav

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Aug 12, 2020

Thank you for the informative course BPM.

创建者 Ishank K

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Jun 29, 2020

Deep Understanding about brand management

创建者 Samia A

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May 12, 2020

Very Informative course. Great instructor

创建者 Liya S

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Aug 25, 2019

very good course with a very good teacher

创建者 Vahid N

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Aug 28, 2016

Great introduction to the subject matter.

创建者 Alvin J S

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Nov 15, 2020

Simplified yet very informative, cheers!

创建者 Veronika U

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Oct 26, 2020

This was really useful course for me. :)

创建者 Anamika A

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Jun 3, 2020

The concepts were excellently explained.

创建者 Ryan M

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Apr 3, 2020

Great course with real up-to-date ideas.

创建者 Łukasz C

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Aug 21, 2016

Really great course! I enjoyed it alot!

创建者 Dr. P S ( P K

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Aug 23, 2024

excellent course with great learnings.

创建者 Sumit R G

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Jun 25, 2021

Very engaging and good precise content

创建者 Matteo R

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Jul 25, 2017

Great course and super cool instructor

创建者 Jean C

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Sep 20, 2016

very interactive course.. very helpful

创建者 Negin z

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Oct 7, 2022

this course so useful and efficient

创建者 Maisaa M S

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May 6, 2019

Very well explained. Easy to follow.

创建者 Jose A Z P

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Jan 8, 2017

This course is awesome i like a lot

创建者 Sophia J

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Dec 10, 2016

Great course and amazing professor!

创建者 Sapan P

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Mar 12, 2016

Relevant content. Amazing teaching.

创建者 Amer E

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Oct 7, 2017

Informative and easy to understand

创建者 Wadzanai C

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Dec 3, 2016

Beautiful course for role changers

创建者 Duke N

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Oct 17, 2016

Informative and interesting course

创建者 RISHIKA M

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Sep 29, 2023

very well explain all the concept

学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

课程概述

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276 - Brand and Product Management 的 300 个评论（共 575 个）