ESSEC Business School
Basics of entrepreneurship: thinking and doing
ESSEC Business School

Basics of entrepreneurship: thinking and doing

Jan Lepoutre

位教师:Jan Lepoutre

5,837 人已注册

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深入了解一个主题并学习基础知识。
4.8

(77 条评论)

初级 等级
无需具备相关经验
9 小时 完成
灵活的计划
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深入了解一个主题并学习基础知识。
4.8

(77 条评论)

初级 等级
无需具备相关经验
9 小时 完成
灵活的计划
自行安排学习进度

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作业

13 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有4个模块

Welcome to the beginning of your learning journey! This first module is about knowing what entrepreneurship is and when it makes sense to use it. Just as you choose the right clothes for the right occasion, we will show you when to put on your entrepreneurial hat and when to put on your managerial hat. You will discover that entrepreneurship is not something you ARE, but something you DO. The objective is also to demystify entrepreneurship for you in a very concrete way.

涵盖的内容

4个视频3个作业

In this second module, we will strat by the analyzing of a business model wich will give you a perspective on what kinds of questions any entrepreneur will have to answer. And hence, what kind of answers any entrepreneur will need to search! We'll explore the different ways to search and optimize those searches. Then, we will introduce two very useful perspectives that any entrepreneur or innovator can use when looking to develop opportunities and business models. Finally, we will end this module by presenting the basics of investment sources for startups.

涵盖的内容

4个视频4个作业

For this third week, you will discover the methods of entrepreneurship and innovation. This topic being quite dense, it will be divided into two parts. In this first part, we will go deeper into much more detail on the entrepreneurial process of ideas and developing them into opportunities, such as design thinking, lean startup and effectuation. Furthermore we are going to the management of risks and uncertainties of failing in doing so.

涵盖的内容

6个视频5个作业

You have now reached the last week of the course! You have learned what the ideation process, design thinking and lean startup are...we still have to see one last method...Effectuation! Now, you are familiar with the main methods, let's see the business plan! What is its objective and especially how can you structure your business plan? Then, let's talk about the fact that creating a startup or launching an innovation is often more effective when it is done in a team. And finally, let's conclude this journey with one last thing I've learned from great entrepreneurs!

涵盖的内容

5个视频1个作业

位教师

授课教师评分
4.6 (34个评价)
Jan Lepoutre
ESSEC Business School
1 门课程5,837 名学生

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