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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,421 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

筛选依据：

1451 - Attract and Engage Customers with Digital Marketing 的 1475 个评论（共 1,552 个）

创建者 Semanda .

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Feb 3, 2023

Very Insightful and recommendable

创建者 div s

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May 11, 2023

Its good with a lot of learning.

创建者 paulo p

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Apr 16, 2023

Gostei deste curso.Foi agradável

创建者 D.vincy V V

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Aug 11, 2024

Very good teaching this course

创建者 Shruthi c

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Aug 10, 2023

Great way to learn SEO and SEM

创建者 PEDRO I D R A

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Apr 4, 2025

Faltam mais exemplos práticos

创建者 Regina S

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Sep 29, 2023

Tedious but very iinformative

创建者 Dhawan T

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Jul 5, 2023

May go little more practical

创建者 Muhammad I

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Apr 16, 2023

bug when i claim certificate

创建者 Jimoh J

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Dec 28, 2022

It was an amazing expereince

创建者 Zeeshan N

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Dec 21, 2022

Fast and Conceptual Learning

创建者 prakash.s

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Mar 9, 2023

Good to learn something new

创建者 Komayal H

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Nov 29, 2022

Great learning experience!

创建者 Rana H

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Jun 12, 2023

It was a fun learning.

创建者 Usama F

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Jul 6, 2025

It was a good course.

创建者 Muhammad Q

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May 5, 2024

its very professional

创建者 Sâa j T

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Jul 14, 2024

Excellente formation

创建者 Maithreyee B

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Dec 19, 2022

It was a good course

创建者 Hafsa S

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Nov 5, 2022

Excellent Knowledge

创建者 Nyamador A F

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Aug 1, 2024

Great explanations

创建者 Deleted A

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Oct 7, 2023

Good fundamentals.

创建者 khalid h

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Jan 26, 2023

Excellent cours 🤓

创建者 Jeffrey C

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Apr 25, 2024

Good information.

创建者 MARWA a A E

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Aug 10, 2024

I enjoy with it