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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,432 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

D

Jun 19, 2024

I’ve been learning so much. The course is great. Google is outstanding support all kinds of help study groups. If you need that just keep chipping away. I want to finish it up. Thank you.

筛选依据：

1426 - Attract and Engage Customers with Digital Marketing 的 1450 个评论（共 1,552 个）

创建者 hazem s

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Mar 2, 2024

I hope there is a practical explanation with examples

创建者 Alfred T

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Jun 6, 2022

test was difficult but course material was digestable

创建者 Nehaj U S

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Jul 17, 2023

it was difficult but was necessary for information

创建者 Sebastian M

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Oct 24, 2023

Explains really well how a marketing funnel works

创建者 Neil B

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Jul 19, 2024

Just help with some google dashboard activities

创建者 NIDIA B

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Mar 12, 2024

Más casos de estudio para aplicar los conceptos

创建者 Ibeliz G

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Nov 1, 2022

I still have a question about customer personas

创建者 Aditya J

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Aug 11, 2024

provides in depth understanding of the course.

创建者 Gioia B F

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May 4, 2023

I found very interesting the section about SEO

创建者 Karol M

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Dec 24, 2023

A bit more practical examples would be useful

创建者 Alfonso B

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Apr 18, 2023

completo, algunos temas vistos muy por arriba

创建者 Nadim M

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Oct 18, 2024

good but sad dont have separate certificated

创建者 Andrés C

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Jun 28, 2022

I'm satisfied and glad of taking this course

创建者 Aya C

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Apr 18, 2023

this part was a bit hard but so interesting

创建者 Bilal B

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Nov 7, 2024

very good course, helped me a lot to start

创建者 Bemisal A

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Oct 17, 2022

I was an amazing time learnig about SEO

创建者 Elvis P

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Oct 9, 2022

An excellent course with good knowledge.

创建者 Nina S

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Sep 28, 2022

Much better teacher and more engaging.

创建者 Ahmed M A A K

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Feb 17, 2024

Very important to understand SEO & SEM

创建者 Fahad A

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Nov 3, 2023

I LEARNED ALOT THANK YOU SO MUCH SIR

创建者 Sundas N

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Oct 22, 2024

Course is really really informative

创建者 I M

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Sep 4, 2025

Muy útil, claro y preciso. Gracias

创建者 Priyanshu K

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Jan 17, 2025

understanding concept and lecture

创建者 Ashu

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Jul 26, 2023

practicals should have been there