Chevron Left
返回到 Attract and Engage Customers with Digital Marketing

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
星
7,432 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

筛选依据：

1301 - Attract and Engage Customers with Digital Marketing 的 1325 个评论（共 1,554 个）

创建者 vaibhav s

•

Sep 2, 2023

good

创建者 Valentin I (

•

Aug 19, 2023

Best

创建者 MASLUKHI K U

•

May 11, 2023

Good

创建者 Sattanai P

•

Apr 19, 2023

good

创建者 Nilanjana C C

•

Apr 11, 2023

nice

创建者 Parth K

•

Mar 25, 2023

nice

创建者 Elrinjah R

•

Mar 6, 2023

cool

创建者 Ziaul H

•

Feb 5, 2023

Good

创建者 Yukendraraj R

•

Jan 19, 2023

NICE

创建者 Công T T P L Đ

•

Dec 24, 2022

nice

创建者 OM M

•

Dec 6, 2022

nice

创建者 Alan N

•

Nov 7, 2022

good

创建者 Taki e G

•

Nov 6, 2022

good

创建者 Hitesh P

•

Nov 5, 2022

nice

创建者 Geofrey M

•

Sep 29, 2022

wow!

创建者 JOSE G F D S

•

Sep 11, 2025

boa

创建者 Dwi U P

•

Aug 28, 2025

WOW

创建者 CAUA D L V

•

Apr 23, 2025

bom

创建者 ITS A S

•

Apr 8, 2025

OSM

创建者 Nghiêm T P

•

Sep 30, 2024

tốt

创建者 Aldrin M

•

Jul 4, 2023

Top

创建者 asrar

•

Jan 28, 2023

wow

创建者 XLMAXI M

•

Jan 2, 2023

thx

创建者 Nihal H

•

Oct 5, 2025

hj

创建者 LUANA D S A

•

Jun 22, 2024

:)