Chevron Left
返回到 Attract and Engage Customers with Digital Marketing

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
星
7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1126 - Attract and Engage Customers with Digital Marketing 的 1150 个评论（共 1,589 个）

创建者 Mark S

•

May 29, 2022

Great Course

创建者 Yanga S

•

Oct 11, 2025

Informative

创建者 Shreyash K

•

Aug 21, 2025

iNFORMATIVE

创建者 Lokanath

•

Apr 1, 2025

Good course

创建者 Như Q L

•

Mar 23, 2025

good course

创建者 Subhasmita m

•

Jan 29, 2025

best course

创建者 Smrutirekha N

•

Nov 28, 2024

Informative

创建者 Sadia A

•

Nov 25, 2024

Nice course

创建者 April M

•

Aug 3, 2024

It was good

创建者 Pushkar M

•

Jul 26, 2024

good course

创建者 Li L

•

Jul 18, 2024

Interesting

创建者 WAQAR J

•

Jun 17, 2024

outstanding

创建者 joy m

•

Feb 3, 2024

Good course

创建者 MUBASHIR K

•

Jan 24, 2024

good future

创建者 SAIRA E A S

•

Dec 13, 2023

Buenisimo!!

创建者 John N

•

Sep 16, 2023

good course

创建者 Angel M

•

Aug 2, 2023

Well taught

创建者 Hassan J

•

Jul 27, 2023

Interesting

创建者 Salim B

•

Jul 26, 2023

Perfection!

创建者 Mariam E

•

Apr 30, 2023

was amazing

创建者 CYRUS R

•

Apr 9, 2023

mice corsey

创建者 Muhammad I

•

Feb 19, 2023

Great stuff

创建者 Javeed I

•

Feb 9, 2023

sdfghjkl;']

创建者 Samuel A

•

Oct 20, 2022

nice course

创建者 Zainab k

•

Aug 25, 2022

iinterested