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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1101 - Attract and Engage Customers with Digital Marketing 的 1125 个评论（共 1,589 个）

创建者 Salah M A A

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Oct 4, 2022

great course

创建者 Ankur R

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Sep 24, 2022

very helpful

创建者 Anjali K

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Aug 8, 2022

Thank u KOAJK

创建者 Raina F

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May 27, 2022

Great teacher

创建者 ANA C B N

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Nov 26, 2025

amei o curso

创建者 Hamse H Y H

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Aug 14, 2025

great coures

创建者 Haider A

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Feb 21, 2025

high quality

创建者 Alexandre P d S F

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Feb 11, 2025

Excelente!!!

创建者 Abdul R

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Feb 11, 2025

great course

创建者 Haider A

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Feb 8, 2025

great course

创建者 Bangun K L

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Jan 26, 2025

great course

创建者 Damilola A

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Oct 19, 2024

Satisfactory

创建者 Niloofar E

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Aug 29, 2024

Great Course

创建者 MARCUS H

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Apr 19, 2024

Very Useful!

创建者 tajudeen a

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Dec 30, 2023

Great course

创建者 Muhammad A S

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Sep 15, 2023

Learn a lot.

创建者 Caleb A

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Jul 19, 2023

Great course

创建者 Venkat J

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Jun 6, 2023

Interesting!

创建者 MD F

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May 13, 2023

Great Course

创建者 Pratyush G

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Apr 21, 2023

Realy useful

创建者 Ahmed H A E M

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Mar 6, 2023

Thank you AK

创建者 Tajul I

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Feb 26, 2023

just amazing

创建者 Juliana K

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Sep 19, 2022

Very useful

创建者 Marlene C

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Aug 23, 2022

Nice teacher

创建者 Hamidreza E

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Jul 16, 2022

The best Tnx