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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1001 - Attract and Engage Customers with Digital Marketing 的 1025 个评论（共 1,589 个）

创建者 JUAN P S

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Oct 22, 2024

DEMASIADO COMPLETO

创建者 Rishabh G

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Aug 26, 2024

very good material

创建者 Saad S

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Jul 20, 2024

Highly Recommended

创建者 Kostadin S

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Apr 11, 2024

Really beneficial!

创建者 Tierre W

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Oct 5, 2023

Great information.

创建者 Jyoti

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Sep 22, 2023

best teachers ever

创建者 Rosemary l

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Apr 24, 2023

I like this course

创建者 Amara I E

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Apr 24, 2023

Good Examples made

创建者 Angel M

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Apr 19, 2023

Excellentexcellent

创建者 Thazin P W

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Apr 12, 2023

It is really good.

创建者 Ashok k V

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Jan 5, 2023

Excellent learning

创建者 tanya 1

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Nov 25, 2022

Easy to understand

创建者 Irina A D V

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Jul 23, 2022

Muchas gracias! <3

创建者 Dahnia M R

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Aug 19, 2025

sangat bermanfaat

创建者 Myriam C

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Feb 25, 2025

Muy claro y ameno

创建者 Sunil K P

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Feb 12, 2025

Its good to learn

创建者 Hoàng T N

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Aug 13, 2024

it helps me a lot

创建者 EDY S

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Jul 13, 2024

happy and healthy

创建者 Kousar P

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Dec 21, 2023

my fevrite course

创建者 Fari S

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Nov 21, 2023

Great experience,

创建者 Saad A

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Nov 3, 2023

Great Instructor.

创建者 Khadar W

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Sep 24, 2023

I recommended it.

创建者 Ajit K R

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Sep 13, 2023

loads of insights

创建者 manuela p c

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Aug 24, 2023

Great information

创建者 Dee B

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Jun 25, 2023

WONDERFUL COURSE!