Name: Attract and Engage Customers with Digital Marketing
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (1590 reviews)

返回到 Attract and Engage Customers with Digital Marketing

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8

星

7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

776 - Attract and Engage Customers with Digital Marketing 的 800 个评论（共 1,589 个）

创建者 Carlos M B U

•

Dec 14, 2024

Amazing course!!! Thank you so much!

创建者 DHRUVISHA N

•

Oct 13, 2024

it was very nice learning experience

创建者 Shaoci C

•

Oct 4, 2024

Very useful knowledge to my career !

创建者 Michael. m

•

Apr 7, 2024

Awesome Course and great instructors

创建者 becky P

•

Sep 11, 2023

easy explanation of complex material

创建者 Joel N

•

Aug 5, 2023

very educational and straightforward

创建者 Deleted A

•

Jul 31, 2023

Stellar course! I want to take more!

创建者 zeinab m

•

Mar 19, 2023

Thank you for learning and your time

创建者 UMAR Z

•

Sep 25, 2022

A Great Course For Career Growth!!!

创建者 Zeeshan A

•

Oct 15, 2025

Awesome. great experience to learn.

创建者 SARA B F

•

Sep 21, 2025

Porque no me aparece mi certificado

创建者 Alireza S

•

Jan 7, 2025

thank you very much. that is grate!

创建者 MUHAMMAD N F

•

Aug 4, 2024

Good to learn and thank you so much

创建者 Idongesit J

•

Sep 13, 2023

Excellent and detailed tutorials!!!

创建者 Chimereucheya V

•

Sep 4, 2023

Very exciting and a detailed course

创建者 Muhammad A

•

Apr 6, 2023

Best experience ever learned allot.

创建者 Christ A P

•

Jan 28, 2023

Great course! I'm learning so much.

创建者 Michael T (

•

Aug 8, 2022

Very informative, great instructor.

创建者 HEMADRI J

•

Sep 25, 2024

it was very informative and useful

创建者 A E A

•

Jun 1, 2024

one of the best course, I ever get

创建者 Birgilio R C

•

Oct 25, 2023

Great course for Digital Marketers

创建者 Muhammad S

•

May 5, 2023

Lots and lots of useful knowledge.

创建者 K S R

•

Jan 12, 2023

best platform to learn the things.

创建者 sweta k

•

Dec 19, 2022

very insightful & helpful program.

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

课程概述

热门审阅

776 - Attract and Engage Customers with Digital Marketing 的 800 个评论（共 1,589 个）