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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

726 - Attract and Engage Customers with Digital Marketing 的 750 个评论（共 1,589 个）

创建者 Anjanette C

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Feb 10, 2024

Educational!! Helpful in gaining new skills.

创建者 Ana L P S

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Oct 13, 2023

Great second part of this learning journey.

创建者 Denis A

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Aug 25, 2023

Awesome course, and pretty detailed at that.

创建者 Awais A A

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Jan 30, 2023

Amazing course very detailed and knowedgeful

创建者 Lizbeth O V

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Aug 20, 2022

Excelent course, Thanks for all the knowlege

创建者 Adeel Z

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Jun 2, 2022

Best course to learn SEO & SEM fundamentals.

创建者 Aakriti K

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Aug 11, 2025

quite in-depth info and easy to understand.

创建者 Henrique L

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Sep 19, 2024

curso bacana, porém não possui certificação

创建者 MH S

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Aug 29, 2024

it was so comprehensive, easy to understand

创建者 Nguyệt D H M

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May 18, 2024

Give a good overview of how SEO & SEM works

创建者 Jakub B

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Mar 6, 2023

Bit difficult but important and interesting

创建者 Sherklock

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Dec 19, 2022

It is harder and deeper than the course and

创建者 Amna K

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Aug 1, 2022

very engaing, i have learned many new terms

创建者 karki d

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Mar 22, 2025

i love this course and it is very helpful.

创建者 Khairat M

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Nov 9, 2024

Useful practical examples and assignments!

创建者 Ananya M

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Sep 12, 2024

very simple to understand and nicely paced

创建者 James H C T

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Aug 30, 2024

I learned a lot of this course. Thank you.

创建者 Deleted A

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May 25, 2023

Amazing Knowledge and awesome instructors!

创建者 Clarizza O

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Feb 24, 2023

Thank you. The course is very informative!

创建者 Deleted A

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Sep 12, 2025

sigue siendo un buen curso, lo recomiendo

创建者 Rahman u J R

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Nov 28, 2024

very intersting and easy to understanding

创建者 Dianti W

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Sep 22, 2024

Thank you for incredible learning program

创建者 Alan

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Nov 16, 2023

I enjoyed it. It was a lot of Information

创建者 Martins E

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Sep 20, 2023

It was tough but educational and worth it