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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

676 - Attract and Engage Customers with Digital Marketing 的 700 个评论（共 1,590 个）

创建者 Kalevi R

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Jul 1, 2024

Just the second course and I'm already loving it!

创建者 Nazeem U B

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Apr 18, 2024

The instructor was amazing and so was the course.

创建者 majd b

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Aug 23, 2023

its great you learn many new things and it is fun

创建者 Maryam E

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Mar 26, 2023

Full five star it is really worth it amazing :)))

创建者 Maurice W

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Jan 29, 2023

Great learning material with practical experience

创建者 OBIJEME O

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Oct 3, 2022

I love Coach Ak. He is very good at what he does

创建者 Boz R P

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Jul 13, 2025

I learned so many things outside my comfort zone

创建者 Reinhard v G

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Feb 11, 2025

Great course with fantastic trainers. Thank you.

创建者 Mohmed D

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Jun 19, 2024

All the best to you coach AK your were fenomenal

创建者 Vinay K P

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Jul 22, 2023

Great Learning. I am sure of 100% success ahead.

创建者 FABIAN G

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Apr 13, 2023

Great introduction to SEO, SEM, and display ads.

创建者 Jun T

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Mar 15, 2023

It is info packed and very useful for beginners.

创建者 عبدالله ا

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Sep 25, 2022

This course was very helpful and I recommend it

创建者 Shubham S

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Aug 27, 2022

Very great information and almost practical too.

创建者 mona a

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Aug 9, 2022

it was amazin course i learn alot and i enjoy it

创建者 jacob S

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Jul 29, 2022

Attract Engage Customers with Digital Marketing.

创建者 TRAYCEE F

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Jul 15, 2022

Amazing. Straight forward and super informative.

创建者 I'Ling N Y S

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Sep 26, 2025

Easy to follow and great practical assignments.

创建者 Shannon D

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Jun 6, 2025

Excellent information and tools! Very Valuable!

创建者 Waris B

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Mar 25, 2025

Learn too much from just one course in 10 days.

创建者 Bách T T Đ

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Sep 28, 2024

This course help me improve my skills in career

创建者 Jamal M

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Mar 14, 2024

Great course, I'm glad I decided to participate

创建者 azz h

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Feb 10, 2024

great course for new comer in digital marketing

创建者 Saleem K

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Sep 20, 2023

Thank you team Google for such awesome courses.

创建者 Zeeshan A

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Aug 27, 2023

Amazing experience with coursera and instructor