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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,432 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

筛选依据：

601 - Attract and Engage Customers with Digital Marketing 的 625 个评论（共 1,552 个）

创建者 Khairunnisa W B

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Mar 24, 2023

Interesting and informative ! Thank you Google & Coursera

创建者 laibee s

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Mar 19, 2023

well crafted. teaches a person with zero prior knowledge.

创建者 Tushar R P

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Jan 11, 2025

Wonderful course with so much of rich knowledge to gain.

创建者 Amaka A

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Sep 11, 2024

this course exceeded my expectations, thank you Coursera

创建者 Safayet B N R

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May 14, 2024

Very definitive and descriptive. Liked the course a lot.

创建者 Elijah S

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Oct 7, 2023

Teaches you SEO and SEM foundations and the Ad creation.

创建者 Tolulope A

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Jun 6, 2023

It's really a detailed and engaging course. i enjoyed it

创建者 Mahmoud k e s

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Apr 7, 2023

very informative. recommended for new digital marketers!

创建者 Peggy C

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Oct 12, 2022

Thank you for making this course, I'm learning so much!

创建者 CARLOS A M R

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Oct 10, 2022

very nice, I learn so much and really like this course.

创建者 Manoj S

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Oct 4, 2022

Best mentor with great understanding with experience...

创建者 Stefana I

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Aug 17, 2025

Loaded with information , yet easy to follow, loved it!

创建者 Cornelius A P

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Apr 10, 2025

Terima kasih telah memberikan saya ilmu yang bermanfaat

创建者 Ghinika M

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Jul 25, 2023

Great course and very detailed. keep it up coursera !!!

创建者 Naseeb K

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Jul 12, 2023

Wow, had an exceptional experience growing with Google.

创建者 NORAH I S A N I S A

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Jun 14, 2023

I love it it is Full of interesting and new information

创建者 Mahsa

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Apr 6, 2023

it was great especially module 4 was interesting for me

创建者 Sihleisipho R

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Jul 23, 2024

Simple breakdown of SEO and SEM along with Display Ads

创建者 Kanchana S

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Sep 17, 2023

Its teaching about SEM and Google ads. Amazing. Thanks

创建者 Afshin S

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Jan 21, 2023

Amazing course with a great information and instructor

创建者 M A C

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Dec 8, 2022

Great Opportunity To Learn through the best Instructor

创建者 Hitesh S

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Nov 12, 2022

It was very useful and need Sincere effort to complete

创建者 Amitabh S

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Sep 4, 2022

Very information course created by Google and Coursera

创建者 Dano R L

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Jul 26, 2022

Increible curso, muy denso pero vale la pena cursarlo.