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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
7,432 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 25, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

筛选依据:

501 - Attract and Engage Customers with Digital Marketing 的 525 个评论(共 1,552 个)

创建者 Rubén T M

Jun 6, 2025

Muy buen curso, muy completo, muy buena información y ejercicios prácticos

创建者 Harsh G

Apr 20, 2024

excellent course with easy explanations practical concepts and application

创建者 David G

Jan 26, 2023

The hands on exercises were the highlight of this course. Very practical.

创建者 Антон Г

Aug 22, 2022

I like this course, the basics have learned and some practical work too.

创建者 Digyat B

Aug 18, 2024

I like the pace and simple description of this topic. Very nicely put up

创建者 Joseph S M C

Oct 29, 2023

I love this course because it has taught me so much about PPC , SEM, SEO

创建者 Erin H

Jun 5, 2023

REALLY GREAT MATERIAL. GIVES ME A STRONG STARTING POINT TO DELVE DEEPER.

创建者 Akubu A A

Dec 28, 2022

Amazing, What an Intimate way to build strong relationships with clients

创建者 Hiba S

Sep 29, 2022

Amazing topics and can't wait to do more professional courses with you!

创建者 Andrew F

Jan 31, 2025

This is the best thing I've ever done for myself. I love this course!!!

创建者 Leo H

Jul 19, 2023

This course is quite good and clearly. Suitable for beginner like me :v

创建者 Lola Y

Jun 15, 2023

VERY INTERESTING AND HELPFUL INFORMATION TO IMPROVE MY MARKETING SKILLS

创建者 Thanitha S

Apr 22, 2023

I had SO much fun learning Course 2! And, Plus - Coach AK was awesome!!

创建者 Asif R N

Feb 5, 2023

Excellent Course to Learn all the basics of SEO and SEM for beginners.

创建者 Rhonda F

Jan 19, 2023

Excellent instructor and engaging content. I really enjoyed the course.

创建者 Octavio F

Jan 18, 2023

I'm very pleased with this course. Very clear, informative and usefull.

创建者 Mirza M

Jan 2, 2023

My name in my certificate should be corrected as Mirza Muhammad Zakriya

创建者 Mo T

Jan 2, 2023

Great course with interesting information and wonderful tutor coach AK.

创建者 Samira H

Oct 8, 2025

It was one of the best course iI took, clear and smooth understanding!

创建者 Kyle M K

Sep 21, 2023

The teacher was great. Really passionate and relatable. Thank you!!!!!

创建者 Royal o

Feb 27, 2023

Great way of teaching and give brief overview of how SEM and SEO Works

创建者 Ibeth C

Feb 14, 2023

Excellent courses. All the information is so clear and understandable.

创建者 Germain K A

Nov 13, 2022

The instructor made the understanding of the course very interesting .

创建者 Lourdes B

Nov 5, 2022

It was greater than I expected. I learned about SEO and SEM in detail.

创建者 Tracy E

Oct 3, 2022

it was tough!! had to take the quiz multiple times before it clicked!