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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,432 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

JT

Sep 9, 2023

This course boosts my confidence, creating a smooth path in my journey career about digital marketing. Confident enough to face the challenging tasks ahead of me for the better future.

筛选依据：

451 - Attract and Engage Customers with Digital Marketing 的 475 个评论（共 1,552 个）

创建者 Nidia A L

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Dec 2, 2024

Me pareció muy bueno y práctico. Sobre todo porque también tuvimos retroalimentación

创建者 Tanisha B

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Sep 19, 2024

I have learned a lot technological terms to help me excel in digital marketing more!

创建者 Mark C

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Dec 28, 2022

I learned a lot in this Course, especially in SEO and SEM. Thank you, Coursera team!

创建者 Satyajit G

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Aug 13, 2022

thank you Google and Coursera for giving us affordable and good quality of education

创建者 SUSAN O

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Jul 5, 2022

Exceptional course! Very engaging! Super informative. Never a dull moment. Loved it!

创建者 HIDEMI S

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Apr 3, 2024

It was challenging but still I learned and I know better than yesterday, thank you!

创建者 Cassandra W

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Oct 9, 2023

This course gives you a great foundation to starting Digital Marketing career path.

创建者 Sarah C

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Jul 28, 2023

Google makes it easy to understand the course work and offers valuable information.

创建者 Canaa A

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Dec 27, 2022

The instructor was very encouraging and cooperative. Thank you Coursera and Google.

创建者 Cristina L

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Oct 21, 2022

Great content, super helpful for everyone starting a career on Digital Marketing.

创建者 DANTLA G

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Oct 7, 2022

this course is awesome I have learned key concepts like SEO, sem, and display ads.

创建者 Maha Q

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Sep 28, 2022

Coach AK is amazing. this is the first time I was sad when the course has finished.

创建者 Nosmas

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Aug 21, 2022

It really nice detailed course I learened a lot I would like to thank You Coursera

创建者 Sylvester K O

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Dec 13, 2024

This the best course I have ever imagined, I love it and willing to be best in it.

创建者 Muhammad U

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Jan 31, 2024

This course is well-structured and presented in a way that makes it easy to learn.

创建者 Miguel M

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Oct 26, 2023

A very thorough course on SEO and SEM. Very well explained and enjoyable to learn.

创建者 Lizmarie R

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Apr 18, 2023

I love these classes... The lessons are easy to follow, interactive, and hands-on.

创建者 Stephanie B N

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Dec 19, 2022

Excellent course. I learned a lot about SEM and SEO and how to organise a website.

创建者 AM D

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Jul 29, 2022

It was the best course so far. Learnt a lot especially from the practice sessions.

创建者 wasif a

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Oct 5, 2023

Excellent course research and precisely focused on key subject knowledge content.

创建者 Adebayo A

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Aug 16, 2022

This is our of the best course have taken so far. well taught and very practical.

创建者 Nada M

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Aug 16, 2023

The course was full of precious information and coach AK was perfect instructor.

创建者 MD M P C

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Feb 6, 2023

It was a nice journey of learning Digital marketing strategies from this course.

创建者 Pratik K

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Oct 14, 2022

really good course instructors are great great explaination and great exercises

创建者 Gibran E

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May 21, 2025

Very good course, needs to go more in depth in the Google Ads Manager platform.