Chevron Left
返回到 Attract and Engage Customers with Digital Marketing

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
7,421 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

筛选依据:

301 - Attract and Engage Customers with Digital Marketing 的 325 个评论(共 1,552 个)

创建者 Abdullahi H

Apr 1, 2024

i enjoyed the time spent and learned so much, all thanks to the teachers and google. fantastic job. loved it. thank you all

创建者 Azhar M

Oct 31, 2023

I already had Meta Certification but this course is best amongst all. A very helpful course to boost SEO and SEM knowledge.

创建者 Anthony S

Jan 27, 2025

Vert informative and detailed. I truly learned alot about SEO and SEM and can't wait to implement the skills immediately.

创建者 Bladimir C R

Oct 3, 2022

MUy bien, los conocimientos coherentes, precisos y actualizados segnú tendencias y herramientas actuales, muchas gracias.

创建者 Trina A

Mar 5, 2023

This course was indeed a lot harder to digest. Trying to put together the terms and practices. It's a lot of information.

创建者 Bernella V

Jul 27, 2024

this course taught me a lot of things i did not know, like to get from awareness to loyalty on the funnel and lots more.

创建者 Santa L C M

Jul 31, 2023

I really liked it, best thing of the course is the teacher, great motivation and inspiron to continue. Very good value.

创建者 Arthur Y

Aug 16, 2022

This is a great course. I've learned so much from his and the prior course. Looking forward to starting the next course.

创建者 Kari T

Oct 10, 2022

This was a great course as part of the certificate. The instructors and other educators are engaging and entertaining.

创建者 Miriam R A M

Jun 8, 2023

The practices tasks were better to set the knowledge like the coffee business. More practical better results learning.

创建者 Michael W

Jan 26, 2023

So much information in this course! Customer Personas, marketing funnel, SEO and SEM. Worth the investment and time!!!

创建者 Ho Q V

Oct 7, 2022

This is a great course. I have learned about marketing funnel, SEO, SEM. The course is presented clearly and in detail

创建者 Muhammad U

Sep 22, 2022

A very detailed and comprehensive course on SEO, SEM and Social Media marketing. provides easy and detailed learning.

创建者 Faiza

Jul 29, 2025

"A must for any digital marketer! I now understand how to truly connect with customers and build lasting engagement."

创建者 Jacky K

Dec 4, 2023

very well explained and taught. everything is clear and explained with examples and slowly step by step to the point.

创建者 samuel s

Oct 3, 2022

This a great course and an eye opener on how to engage with customers in digital marketing using the best approaches

创建者 Abhinav J

Sep 7, 2022

Very Informative and easy to understand. Wonderful way to learn more about SEM and google Ads. Thnank you Coach AK.

创建者 GIL A L

Mar 28, 2025

Aprendí y conoci terminos que no habia que existian y sobretodo detecto el potencial que tienen estos conocimientos.

创建者 Наталья Т

Jan 4, 2025

I liked this course very much! The coach is amazing! It was very useful and practical. Thanks a lot for this course!

创建者 CHARLA C

Jun 30, 2024

This was everything I hoped for...a lot of content, tough at times but worth the knowledge I acquired. Thanks Coach!

创建者 Hasala M

Mar 6, 2023

I've learned soo much from this program and I thank google for providing knowledge from the experts in this program.

创建者 Greg S

Jan 17, 2023

It was well worth it for me. I knew a little going in but l did not realize how much I did not know. Great course.

创建者 Abdullah A

Sep 27, 2022

It was an Amazing Journey learning with Coach AK. He was an absolute Brilliant Instructor who teaches me very wellr

创建者 Jaye B

Sep 26, 2022

Something that seemed so confusing and difficult is now better understood with this course from Coursera by Google.

创建者 Shyna G

May 10, 2022

Amazing course! This course provides a thorough understanding of digital marketing and how to engage with customers.