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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
7,421 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

筛选依据:

276 - Attract and Engage Customers with Digital Marketing 的 300 个评论(共 1,552 个)

创建者 Rudney G C

Sep 8, 2023

First of all, I would like to thank the instructors of this wonderful course that taught me a lot, thank you all.

Rudy Correia - Brasil

创建者 S R

Nov 30, 2022

This course is great. There's a lot to learn, but the do a great job of breaking down the concepts and teaching what you need to know.

创建者 Jerry S

Jun 17, 2022

New or old to this game, this course is a great refresher for anyone wanting to gain knowledge for attracting and engaging customers.

创建者 Monica E

Sep 24, 2023

The course was easy to understand. I love the practice quizzes and assignments in between. It was a lot to learn but really worth it.

创建者 CHOWSALKAR A V

Jul 18, 2023

Thankyou for teaching digital marketing concepts in a very simple and easy to understand way. To the point explanation with examples.

创建者 Sarvenaz V

Jan 5, 2023

So many terms and skills to learn on this Course! not easy to memorize, but only can be memorized by practices through time by time..

创建者 S.A. L

Feb 10, 2025

Awesome course, great instructor (s). Loved the way you all made complex information easy to understand and implement. Thanks again!

创建者 Dilip k

Jan 20, 2023

I learned very much from this course which I had never heard of in my life sir was so quickly understanding the topic. Thanks, sir.

创建者 Kimmie F

Jan 9, 2023

Definitely a more engaging course that challenges the student to apply what they have learned as they progress through the lessons.

创建者 Naphat M

Nov 9, 2022

Good course, this course will tell you step by step for make SEO, SEM and the other tools for measure the metrics and optimization.

创建者 Fathi B

Sep 23, 2022

I'm very proud that I've learned this course. I feel very satisfied of its content and to complete successfully this certificat.

创建者 Narciss S

Sep 16, 2022

great !! the exercises were very informative and useful.The content is so rich for someone who is a beginner in Digital Marketing.

创建者 Nemaa F A

Sep 7, 2023

So much grateful to Coursera and Google for helping us build a solid foundation in Digital marketing with this easiness, Thank you

创建者 Francois v A

Mar 13, 2023

Thanks. I have learned so much in Digital Marketing with the help of this course, I would not have learned with my own experience.

创建者 Saad B Z

Oct 23, 2022

It's an amazaing course. I learned search engine marketing, customer personas and display ads in this course. Highly recommended!

创建者 Guillermo G V G

Oct 4, 2022

I'm really improving my knoeledge about digital marketing and I hope to be ready for the real world. Thanks Google and Coursera.

创建者 Jean-Alex E

Aug 17, 2022

The instructor for this course was really engaging and insightful. He broke down the topics in a way that made it easy to digest.

创建者 Rodrigo O

Aug 30, 2024

Excelente curso, el conocimiento logrado, la verdad están en los últimos avances. Estoy muy contento por lo aprendido. Gracias!!!

创建者 sa30 k

Jul 2, 2022

very good and engaging lerning i love the concept that they explain the keywords like broad match, phrase match, and exact match.

创建者 Maryna P

Feb 20, 2023

A wonderful course that let me learn some PPC basics and even find answers to a couple of SEO questions, though I work with SEO

创建者 Lloyd C

Jun 28, 2022

Well, 5-star might seem abit extreme but this course is comprehensive at what it offers. i enjoyed it and learned a lot from it

创建者 Muhammad S A

Jan 16, 2024

Very well planned course for the beginners. I am learn a lot regarding Search Engine Optimization and Search Engine marketing.

创建者 Omkar P

Jan 29, 2023

Had a great time completing this course, loved all the sessions which were really very productive , Thank you so much Coursera

创建者 S. M S R

Oct 28, 2023

This course is very helpful to learn more about Customer Persona, SEO & SEM. Thanks, Google & Coursera for this opportunity.

创建者 Mayank S

Jul 6, 2024

Happy to learn about SEO and SEM with such great explanation and looking forward to using what I have learned in real life.