Analytics: Uncover Key Report Insights

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Analytics: Uncover Key Report Insights

Q: When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

Q: What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Q: Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

本课程是 Google Analytics: Reports & Traffic Analysis 专项课程的一部分

位教师：Hurix Digital

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Web analytics reports act as business intelligence tools, answering key performance questions that guide marketing decisions
Time-based comparisons help marketers identify real trends by separating normal data changes from meaningful performance shifts.
Strong analytics navigation skills improve efficiency over time, allowing marketers to focus more on insights than data searching.
Consistent reporting workflows and saved views reduce repetition while maintaining accuracy in marketing performance evaluations.

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要了解的详细信息

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Google Analytics: Reports & Traffic Analysis 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

Transform raw website data into marketing gold with Google Analytics mastery! Every click, scroll, and conversion on your website tells a story—and successful marketers know how to read that story to drive results. This course empowers digital marketing professionals to confidently navigate Google Analytics' core reporting interface and unlock time-based performance comparisons that reveal critical business insights.

By completing this course, you'll master the foundational skills that separate data-curious marketers from data-confident decision makers. You'll discover where to find essential reports instantly, understand what each report reveals about your audience, and compare performance across any time period to spot trends, measure campaign success, and optimize your marketing strategy. By the end of this course, you will be able to: • Navigate to core web analytics reports with confidence • Apply time-based comparison features for trend analysis< • Transform reporting data into actionable marketing insights This course is unique because it bridges the gap between technical analytics knowledge and practical marketing application, focusing on the reports and comparisons that matter most for driving business results.To be successful in this course, you should have basic familiarity with digital marketing concepts and access to Google Analytics.

In this module, learners will master the foundational skill of efficiently locating and understanding core Google Analytics reports that form the backbone of digital marketing performance monitoring.

涵盖的内容

3个视频1篇阅读材料1个作业

In this module, learners will effectively apply Google Analytics comparison features to analyze performance trends across different time periods for strategic marketing insights.

涵盖的内容

3个视频1篇阅读材料3个作业

3个视频总计20分钟

The Power of Time-Based Marketing Analysis3分钟
Google Analytics Date Range and Comparison Controls6分钟
Creating Effective Time Period Comparisons9分钟

1篇阅读材料总计10分钟

Understanding Time Comparison Features and Applications10分钟

3个作业总计30分钟

Comprehensive Google Analytics Skills Assessment15分钟
Create Custom Date Range Comparisons for Marketing Analysis12分钟
Time-Based Analysis Skills Assessment3分钟

获得职业证书

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位教师

Hurix Digital

Coursera

125 门课程2,915 名学生

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常见问题

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.