AI is changing how marketers create and optimize content. In this course, learners explore how to design clear, structured prompts that guide generative AI tools toward SEO-friendly results. Through short videos, guided discussions, and hands-on labs, learners practice writing effective prompts, refining AI outputs, and generating webpage meta descriptions that meet Google’s SEO guidelines. Along the way, they’ll learn how to evaluate tone, length, and keyword usage—and how to balance automation with human creativity. By the end, learners will have a practical cheat sheet of prompt-writing best practices and a portfolio of optimized meta descriptions they can use in real marketing workflows.
AI is changing how marketers create and optimize content. In this course, learners explore how to design clear, structured prompts that guide generative AI tools toward SEO-friendly results. Through short videos, guided discussions, and hands-on labs, learners practice writing effective prompts, refining AI outputs, and generating webpage meta descriptions that meet Google’s SEO guidelines. Along the way, they’ll learn how to evaluate tone, length, and keyword usage—and how to balance automation with human creativity. By the end, learners will have a practical cheat sheet of prompt-writing best practices and a portfolio of optimized meta descriptions they can use in real marketing workflows.
涵盖的内容
6个视频2篇阅读材料4个作业
显示有关单元内容的信息
6个视频•总计18分钟
Introduction and Welcome•2分钟
Foundations of Effective Prompting•3分钟
Case Example – Turning a Weak Prompt into a Strong One•5分钟
Writing SEO-Optimized Meta Descriptions with AI•3分钟
Case Example – Comparing AI-Generated Meta Descriptions•4分钟
Congratulations — You’ve Completed “AI Prompts for SEO Growth”!•2分钟
2篇阅读材料•总计17分钟
Three Principles for Crafting Prompts that Drive Quality Outputs•10分钟
SEO Guidelines for AI-Generated Metadata•7分钟
4个作业•总计80分钟
HOL: Refine Sample Prompts for an SEO Use Case•15分钟
HOL: Generate and Evaluate Meta Descriptions•20分钟
HOL: SEO Prompt and Meta Description Portfolio•25分钟
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