What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI for Product Discovery & Strategy

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AI for Product Discovery & Strategy

本课程是 Agile for the Modern Product Manager 专项课程的一部分

位教师：Scrum Alliance

包含在中

了解更多

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Use AI to uncover customer insights and market opportunities that inform product direction.
Apply AI to support strategic planning, prioritization, and long-term product decisions.
Develop a clearer product vision by connecting data, customer needs, and business goals.

您将获得的技能

您将学习的工具

Generative AI

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Agile for the Modern Product Manager 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

In this course, learners will develop the ability to use AI as a strategic partner in product discovery and planning. They will learn how to apply AI to understand customers, analyze markets, and inform product strategy, turning large volumes of data into clear insights that support better decisions.

Completing this course helps product professionals move beyond intuition alone and strengthen their ability to explore opportunities, prioritize work, and shape product direction. Learners will practice using AI to surface patterns in customer feedback, evaluate competitive landscapes, and connect product choices more directly to business goals. What makes this course unique is its focus on strategy, not automation. Rather than replacing product judgment, the course shows how AI can enhance critical thinking and support human decision-making across discovery, planning, and prioritization. Designed by Scrum Alliance, this course helps learners build confidence using AI to guide product strategy in modern, complex organizations.

Welcome to AI for Product Discovery and Strategy! This course will equip you to harness artificial intelligence to uncover hidden opportunities and shape the future of your products. Through practical techniques and real-world applications, you'll learn to transform data into insights, turning ideas into impactful, strategic innovations. In this module, you'll begin by using generative AI to understand your target audience. Product owners or managers are responsible for developing your product strategy, market analysis, and competitor research to create a data-driven product vision. In the past, these tasks required a lot of manual work. Many teams relied on their intuition and gut feelings instead of an objective analysis of the data. AI helps you drive data-driven prioritization by quickly analyzing all available data to uncover the insights needed to make informed decisions. Let’s see how.

涵盖的内容

6篇阅读材料

Artificial intelligence (AI) is revolutionizing the way teams exercise creativity, analyze data, and anticipate the future. In this module, you'll discover how to leverage AI's power to supercharge your brainstorming sessions, gain data-driven insights into your projects, and proactively adapt to long-term industry trends. Join us as we explore the exciting intersection of AI and scrum, and learn how to harness this powerful technology to drive your projects— and your career—forward!

涵盖的内容

5篇阅读材料2个作业4个讨论话题

5篇阅读材料总计47分钟

Welcome 5分钟
Generate and Refine Ideas 10分钟
Generate and Refine Ideas - Continued 15分钟
Supercharge Your Data Analysis 10分钟
Make Predictions and Analyze Trends 7分钟

2个作业总计10分钟

Knowledge Check 5分钟
Knowledge Check 5分钟

4个讨论话题总计40分钟

Reflection 10分钟
Reflection 10分钟
Reflection 10分钟
Reflection 10分钟

You've leveraged AI to examine product discovery and market research, segmenting your customers to craft an effective product vision. You then focused on brainstorming and scenario modeling to help supercharge your data analysis. Now unleash the power of GenAI to anticipate customer needs and stay ahead of the curve. In this module, we'll explore how you can use GenAI-powered tools and prompt engineering techniques to transform the way you understand your customers and predict market trends.

涵盖的内容

4篇阅读材料1个作业

涵盖的内容

1个作业

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Scrum Alliance

10 门课程 1,907 名学生

提供方

Scrum Alliance

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常见问题

Not at all. This course is designed to meet you where you are and focuses on practical ways to use AI without requiring technical or coding knowledge.

This course is a great fit for anyone involved in shaping product direction who wants to make stronger, more informed decisions using AI as a support tool.

You'll learn how to use AI to better understand customers, explore opportunities, and make strategic choices that guide product direction with greater confidence.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.