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Product Marketing and Go-to-Market Strategy

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Product Marketing and Go-to-Market Strategy

Instructeur : Wiley Skills Network

Inclus avec

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

6 heures à compléter

Planning flexible

Apprenez à votre propre rythme

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

6 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Develop and execute high-impact go-to-market strategies
Craft compelling messaging and brand positioning for tech products
Lead and collaborate effectively across product, sales, and marketing teams

Compétences que vous acquerrez

Catégorie : Strategic Partnership
Catégorie : Growth Strategies
Catégorie : Branding
Catégorie : Customer Analysis
Catégorie : Marketing Planning
Catégorie : Persuasive Communication
Catégorie : Value Propositions
Catégorie : Market Share
Catégorie : Brand Strategy
Catégorie : Storytelling
Catégorie : Customer experience improvement
Catégorie : Strategic Marketing
Catégorie : Product Promotion
Catégorie : Product Management
Catégorie : User Feedback
Catégorie : Commercialization
Catégorie : Product Strategy
Catégorie : Product Planning
Catégorie : Product Marketing
Catégorie : Go To Market Strategy

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

mars 2026

Évaluations

5 devoirs

Enseigné en Anglais

91% of learners achieved a positive career outcome

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Il y a 5 modules dans ce cours

Based on the best-selling book, Loved, by Martina Lauchengco. Product marketing sits at the intersection of strategy, storytelling, and execution, especially in fast-moving tech markets. This course explores how to position, launch, and grow tech products by aligning value, messaging, and market needs.

You’ll learn how to craft compelling narratives, design effective go-to-market strategies, and collaborate across product, sales, and marketing teams. The course focuses on building practical skills that translate directly into stronger launches and sustained market impact. What sets this course apart is its balance of proven frameworks and real-world application. Concepts are grounded in practical examples drawn from both startups and established tech organizations. This course is ideal for product marketers, aspiring marketers, and product leaders with basic marketing knowledge who want to strengthen their strategic influence in tech-driven environments. From Loved Copyright © 2022 by John Wiley & Sons, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Used by arrangement with John Wiley & Sons, Inc.

Détails du module

In this section, we examine how adopting a product marketing mindset-focusing on differentiation, user onboarding, effective messaging, and community engagement-drives adoption and growth beyond technical features alone.

Inclus

2 vidéos3 lectures1 devoir

In this section, we examine how effective product marketing clarifies value propositions, aligns product, sales, and marketing teams, and enhances sales outcomes through informed messaging, market fit validation, and strategic collaboration.

Inclus

1 vidéo7 lectures1 devoir

1 vidéoTotal 1 minute

How to Do the Role: Who Should Do Product Marketing and How to Do It Well - Overview Video1 minute

7 lecturesTotal 110 minutes

Introduction10 minutes
Key Skills of Strong Product Marketers10 minutes
Key Responsibilities10 minutes
Focus Areas for B2B PMM30 minutes
Set It Up for Success20 minutes
Creative Market Test Ideas20 minutes
Agile Marketing10 minutes

1 devoirTotal 10 minutes

Product Marketing Roles, Collaboration, and Best Practices10 minutes

In this section, we examine how strategic launch timing, customer validation, and coordinated brand and pricing strategies influence product adoption and sales, using practical frameworks and real-world examples for effective go-to-market execution.

Inclus

1 vidéo2 lectures1 devoir

In this section, we examine the distinct roles of positioning and messaging, apply iterative customer feedback, and use storytelling to craft credible, customer-centric communication strategies for product marketing.

Inclus

1 vidéo4 lectures1 devoir

1 vidéoTotal 1 minute

Storyteller - Clarity and Authenticity: The Process and Tools to Rethink Messaging - Overview Video1 minute

4 lecturesTotal 50 minutes

Introduction10 minutes
CAST: A Simple Guide10 minutes
Zendesk Anticipates What Customers Want to Know10 minutes
Profile in Product Marketing: Julie Choi20 minutes

1 devoirTotal 10 minutes

Principles and Processes of Effective Product Messaging10 minutes

In this section, we examine how to lead and transform product marketing by aligning strategy, talent, and market insights, enabling measurable business growth and effective collaboration with product and go-to-market teams.