The Psychology of Negotiation: How to Find Elegant Trades

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The Psychology of Negotiation: How to Find Elegant Trades

Instructeur : Daylian Cain

8 005 déjà inscrits

Inclus avec

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

8 heures à compléter

Planning flexible

Apprenez à votre propre rythme

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

8 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Module 1: Build elegant trades that turn ordinary deals into true value propositions. Learn to offer Multiple Equivalent Simultaneous Offers (MESOs).
Module 2: Grow the pie instead of fighting over scraps. Design smart contingent contracts that turn uncertainty into bigger wins for both sides.
Module 3: When the pie can’t be expanded, claim your fair share. Sharpen your concession patterns to protect your bottom line.
Module 4: Handle difficult/secretive opponents. Use Post-Settlement Settlements to resurrect extra value even after the deal has been signed.

Compétences que vous acquerrez

Catégorie : Conflict Management
Catégorie : Goal Setting
Catégorie : Price Negotiation
Catégorie : Selling Techniques
Catégorie : Strategic Thinking
Catégorie : Sales
Catégorie : Persuasive Communication
Catégorie : Active Listening
Catégorie : Psychology
Catégorie : Closing (Sales)
Catégorie : Team Collaboration
Catégorie : General Sales Practices
Catégorie : Contract Negotiation
Catégorie : Negotiation
Catégorie : Value Propositions
Catégorie : Communication
Catégorie : Behavioral Economics
Catégorie : Collaboration

Détails à connaître

Certificat partageable

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Récemment mis à jour !

avril 2026

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4 devoirs

Enseigné en Anglais

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Il y a 5 modules dans ce cours

The first learner to complete the course ranked it in his personal top 3 out of 250+ Coursera courses he had taken over 13 years, calling it “Amazing.” Prof. Cain has since made it even stronger...

In The Psychology of Negotiation: How to Find Elegant Trades, Yale School of Management’s award-winning faculty member Dr. Daylian Cain reveals the hidden psychology behind masterful deals. You’ll learn field-tested tools—MESOs, Post-Settlement Settlements, Menus, Strategic Questions, and Contingent Contracts—while exploring Yale’s iconic “Story of the Tree” and “Theory of the Pie.” No pressure tactics or tricks. Just the real mindset and instincts of highly effective negotiators. Want powerful sales and negotiation tools delivered through easy-to-digest stories in under 10 hours? Take this course.

Build elegant trades that turn ordinary deals into true value-propositions—whether you’re closing a sale, landing a job offer, or negotiating with your toughest opponents: friends and family too.

Inclus

16 vidéos10 lectures1 devoir

16 vidéosTotal 67 minutes

Prof. Cain's Welcome (Reshooting this in June)4 minutes
Your First Lesson: The Story of the Tree10 minutes
Watch Out for Fake Trees4 minutes
Three Types of Issues5 minutes
Trees in the Desert2 minutes
Four Things to Figure Out6 minutes
How Transparent Should You Be? 5 minutes
Tool #1: Multiple Equivalent (Simultaneous) Offers2 minutes
BATNA2 minutes
ZOPA3 minutes
Target Price3 minutes
Who Should Go First?4 minutes
Who Should Go First: Job Offers1 minute
Bench-Seller Debrief3 minutes
Bench-Case Trees?4 minutes
The Actual Bench10 minutes

10 lecturesTotal 54 minutes

Yale's Welcome and Intro to the Cases 2 minutes
Bench Case (Seller) Role Sheet 5 minutes
Enter Your “Bench Results” (to See How Others Did)3 minutes
Notes from "Three Types of Issues"5 minutes
(Notes on) Tool #1: MESOs10 minutes
Tool #2: Your Ears5 minutes
Redo the Bench-Case?2 minutes
Bench Wrap-Up and Debrief10 minutes
Review Notes from Module 12 minutes
Optional: Send feedback to Prof. Cain10 minutes

1 devoirTotal 10 minutes

Elegant Trades10 minutes

Grow the pie instead of fighting over scraps. Design smart contingent contracts that turn uncertainty into bigger wins for both sides.

Inclus

13 vidéos8 lectures1 devoir

13 vidéosTotal 87 minutes

Who is Barry and What is Apizza?5 minutes
The Importance of a (Modern) Principled Argument5 minutes
A Zero Sum Game? Creating Value Together4 minutes
Pie Example: Barry’s Mom’s House8 minutes
Concept Review: What is the (Pepe's) Pie? 5 minutes
Expand the (Bar) Pie Before You Slice It2 minutes
Splitting the Difference vs. Splitting the (Sally's) Pie2 minutes
The Pie as a (Yarmouth?) Beacon3 minutes
Tool #3: Contingent Contracts6 minutes
BoomShrooms Reaction Intro (Don't Watch Until Finished Case)6 minutes
BoomShrooms Reaction (Deal #1, part 1)23 minutes
BoomShrooms Reaction (Deal #1, part 2)13 minutes
BoomShrooms: Mike and Jesse Review Themselves6 minutes

8 lecturesTotal 62 minutes

Hotshot Candidate: Role Sheet10 minutes
Hot Shot Debriefing 5 minutes
Heads Up: If You Want to Negotiate the Next “BoomShrooms” Case with a Buddy5 minutes
(Notes on) Tool #3: Contingent Contracts/Bets5 minutes
BoomShrooms Case (Jesse + Mike) Role Sheets20 minutes
Tool #4: Planning Documents10 minutes
Don’t Spill the Pie5 minutes
Review Notes from Module 22 minutes

1 devoirTotal 10 minutes

Understand the Pie10 minutes

When the pie can’t be expanded, claim your fair share. Sharpen your walk-away power so you protect your bottom line.

Inclus

11 vidéos4 lectures1 devoir

11 vidéosTotal 44 minutes

Win-Lose Issues: Introduction2 minutes
Win-Lose Issues: Keys to a Happy Buyer2 minutes
Win-Lose Issues: Where to Start4 minutes
Going for Gold: Goal Setting8 minutes
Going for Gold: A Note on Keeping Up with the Joneses1 minute
Pattern Interrupt -- Before We Debrief the Case: “Patterns of Concessions”3 minutes
The Story of the Painter: Introduction1 minute
The Story of the Painter: Expanding the Scope5 minutes
The Story of the Painter: Levels of Service10 minutes
Painter Takeaways: Tool #6 – Menus3 minutes
Painter Takeaways: The Victory Speech6 minutes

4 lecturesTotal 14 minutes

Tree Removal Case (Homeowner) Role Sheet5 minutes
Tree Removal Debrief5 minutes
Tool #5: The Walk-Away2 minutes
Review Notes from Module 32 minutes

1 devoirTotal 10 minutes

Thinking Beyond Price10 minutes

Handle adversarial negotiators without getting pushed around. Then use Post-Settlement Settlements to quietly resurrect extra value after the deal is already inked.

Inclus

8 vidéos6 lectures1 devoir

8 vidéosTotal 54 minutes

Secretive Opponents: Introduction1 minute
Secretive Opponents: Tool # 7 – Others Who Know4 minutes
Secretive Opponents: Similar Others – Gym Membership3 minutes
Secretive Opponents: Give an Example6 minutes
Tips for Digging7 minutes
Test for Validity: The Story of the Suit9 minutes
Resurrecting the Deal5 minutes
BOOMSROOMS PSS (Reaction Video)19 minutes

6 lecturesTotal 37 minutes

When You Get Resistance to Digging...10 minutes
Sweeny's Soirées (Buyer) Role Sheet5 minutes
Sweeny's Debrief5 minutes
How to Reraise a Dead Deal5 minutes
Tool #8: PSS (Post-Settlement Settlements)10 minutes
Review Notes for Mod 42 minutes

1 devoirTotal 10 minutes

Figuring Them Out10 minutes

Inclus

1 vidéo

Instructeur

Daylian Cain

Yale University

1 Cours8 005 apprenants

Offert par

Yale University

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