How long does it take to complete the course?

This is a one-hour standalone course that is designed to be completed in a short time. It can be taken in a single sitting or spread out over multiple sessions depending on your preference and schedule. The course is structured to deliver quick, actionable insights to help you start building your personal brand immediately.

Can I preview a course before enrolling?

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

When will I have access to the lectures and assignments?

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

What will I get when I enroll?

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Building a Personal Brand for Career Success

Débloquer l'accès à plus de 10 000 cours avec Coursera Plus

Essai gratuit de 7 jours

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Building a Personal Brand for Career Success

Instructeur : Packt - Course Instructors

Inclus avec

9 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

4 heures à compléter

Planning flexible

Apprenez à votre propre rythme

9 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

4 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Build a strong and consistent personal brand that aligns with your career goals
Craft a unique personal brand story that resonates with your target audience
Leverage digital tools and social media to amplify your brand’s reach
Navigate brand growth, extensions, and reputation management with ease

Compétences que vous acquerrez

Catégorie : Trustworthiness
Catégorie : Public Speaking
Catégorie : Communication
Catégorie : Personal Attributes
Catégorie : Storytelling
Catégorie : Digital Media Strategy
Catégorie : Social Media Content
Catégorie : Branding
Catégorie : Brand Awareness
Catégorie : Verbal Communication Skills
Catégorie : Crisis Management
Catégorie : Professional Development
Catégorie : Brand Strategy
Catégorie : Brand Management
Catégorie : Target Audience
Catégorie : Technology Strategies

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

octobre 2025

Évaluations

9 devoirs

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

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logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Il y a 9 modules dans ce cours

This course features Coursera Coach!

A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. In this transformative course, you'll learn how to craft a personal brand that propels your career forward. Building a personal brand isn't just about visibility—it's about creating an authentic, consistent reputation that resonates with your audience and communicates your unique value. You’ll begin by laying the foundation of your personal brand. You'll learn why consistency is crucial, how to identify your core audience, and how to differentiate yourself in a crowded marketplace. The course then helps you uncover your unique edge, guiding you to articulate what makes you stand out, and how to create a powerful brand story. This course is ideal for professionals, job seekers, entrepreneurs, or anyone looking to enhance their career. No prerequisites are needed, though basic career development knowledge is helpful. By the end of the course, you’ll have the tools to build a respected, trustworthy reputation and elevate your career to the next level.

In this module, we will introduce you to the transformative world of personal branding. You’ll learn why personal branding matters, how to shift focus from yourself to your audience, and the importance of strong communication skills. With a blend of high-tech tools and high-touch guidance, you’ll kick off your journey toward building a brand that drives real career growth.

Inclus

4 vidéos

In this module, we will break down the core principles of branding by focusing on consistency, quality positioning, and audience clarity. You'll discover how major brands like McDonald's and Tiffany’s use perception to their advantage—and how you can do the same by refining your message and targeting the right people.

Inclus

3 vidéos1 devoir

In this module, we will help you uncover your personal differentiators by identifying the traits, stories, and feedback that define your unique edge. You'll learn how to craft a compelling brand narrative and leverage audience insight to strengthen your message.

Inclus

3 vidéos1 devoir

In this module, we will explore branding in action through real-world case studies and proven strategies. You'll learn how successful individuals have built personal empires and how to leverage tools like social media and email newsletters to gain visibility. You'll also choose the scope of your brand’s reach based on your goals.

Inclus

3 vidéos1 devoir

In this module, we will teach you how to grow your brand without losing focus. You'll learn to innovate without becoming outdated (like Kodak), expand when the time is right, and manage different aspects of your personal brand to stay relevant across various touchpoints.

Inclus

3 vidéos1 devoir

In this module, we will focus on building a respected and resilient reputation. You'll explore the habits that contribute to trustworthiness and learn how to protect your brand when facing public or private challenges. These are the essentials of long-term brand credibility.

Inclus

2 vidéos1 devoir

In this module, we will show you how to gain a digital edge by embracing emerging technologies. You’ll discover how tech-savviness is no longer optional and how to use tools strategically to build recognition and scalability in a competitive world.

Inclus

2 vidéos1 devoir

In this module, we will teach you how to fine-tune your brand for greater trust and influence. From gathering impactful testimonials to practicing subtle, brand-building habits, you’ll gain the tools to ensure your brand makes a lasting impression.

Inclus

2 vidéos1 devoir

In this final module, we will wrap up your journey with final insights and next steps. You’ll have the chance to revisit key concepts, ask any lingering questions, and map out your action plan for continued brand growth. Congratulations—you’re now ready to build a career-success brand with lasting impact.

Inclus

2 vidéos2 devoirs

Instructeur

Packt - Course Instructors

Packt

1 269 Cours298 440 apprenants

Offert par

Packt

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Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Felipe M.

Étudiant(e) depuis 2018

’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’

Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

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Foire Aux Questions

Building a Personal Brand for Career Success is a course that guides you through the process of developing a strong personal brand to advance your career. In today's competitive job market, having a well-defined personal brand can set you apart from others. It helps you showcase your unique skills, experiences, and values, making you more memorable and desirable to potential employers, clients, or collaborators. This course covers the critical elements of personal branding, from defining your brand to leveraging technology for maximum impact, helping you become a standout professional in your field.

This course is designed to help individuals build and refine a personal brand that can propel their career to new heights. The course covers foundational concepts like brand consistency and positioning, strategies to uncover and amplify your unique edge, and practical advice on leveraging digital tools like social media to grow your brand. Additionally, you will learn how to manage your reputation, adapt your brand over time, and handle crises, all while ensuring your brand aligns with your career goals and aspirations.

After completing this course, you will have the skills and knowledge to create a personal brand that effectively communicates your unique strengths and value. You’ll be able to confidently define your brand, communicate it to the right audience, and use tools like social media and digital technology to enhance your brand’s reach. You'll also be equipped to manage your brand’s growth, handle challenges, and adapt it over time to stay relevant, ultimately boosting your career success and professional visibility.

This course does not require any prior experience in branding or marketing. It’s designed for anyone interested in building or refining their personal brand, regardless of their background. Whether you’re a recent graduate, an established professional, or someone looking to make a career transition, the course content is suitable for learners at all levels.

This course is ideal for professionals looking to elevate their careers by establishing a unique and impactful personal brand. It is especially beneficial for individuals in competitive industries, entrepreneurs, job seekers, and anyone looking to enhance their professional presence. Whether you’re aiming for a promotion, switching industries, or building a business, this course will help you gain the visibility and recognition needed to succeed.