Stop posting into the void and start building a social media presence that gets results. Optimize Posts & Ads is a 90-minute, tool-agnostic course for professionals who want to master the fundamental strategies behind high-performing social media content. You’ll learn the critical difference between organic social media, which is the secret behind the authentic brand voice of companies like Wendy's, and the targeted, immediate reach of paid ads. You will move from theory to practice, learning to write sharp, optimized copy that reflects a unique brand voice and drives action with a clear goal. You'll also master the art of using audience-relevant hashtags to connect your content with the right conversations and expand its discoverability. This course culminates in you creating a complete social media post, strategically optimized and ready for any scheduling platform.