Boost your retail skills with our concise and practical course, "Introduction to Merchandising: Driving Sales and Profitability." In just one hour, you'll learn essential merchandising techniques to increase sales and profitability. Understand the basics of consumer behavior, develop effective retail strategies, and master inventory management. Discover how to create eye-catching store layouts and displays that attract customers. With real-world examples and actionable insights, you'll gain practical skills to enhance your retail success.

Profitez d'une croissance illimitée avec un an de Coursera Plus pour 199 $ (régulièrement 399 $). Économisez maintenant.

(66 avis)
Expérience recommandée
Ce que vous apprendrez
Analyze key concepts and benefits of advanced merchandising techniques
Analyze psychological principles governing core consumer behavior in merchandising.
Apply merchandising principles to design retail strategies and store layouts.
Compétences que vous acquerrez
- Catégorie : Inventory Management System
- Catégorie : Customer Insights
- Catégorie : Merchandise Displays
- Catégorie : Marketing Psychology
- Catégorie : Visual Merchandising
- Catégorie : Merchandising
- Catégorie : Planogram
- Catégorie : Design
- Catégorie : Consumer Behaviour
- Catégorie : Retail Store Operations
- Catégorie : Retail Management
- Catégorie : Selling Techniques
- Catégorie : Analysis
- Catégorie : Retail Sales
Détails à connaître

Ajouter à votre profil LinkedIn
2 devoirs
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

Il y a un module dans ce cours
This course, "Introduction to Merchandising" offers a dive into essential merchandising techniques to boost sales and profitability. Learn the basics of consumer behavior, effective retail strategies, inventory management, and creating eye-catching store layouts. With real-world examples and actionable insights, you'll gain the skills needed for retail success.
Inclus
11 vidéos4 lectures2 devoirs
Offert par
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?




Avis des étudiants
66 avis
- 5 stars
72,72 %
- 4 stars
15,15 %
- 3 stars
9,09 %
- 2 stars
1,51 %
- 1 star
1,51 %
Affichage de 3 sur 66
Révisé le 14 nov. 2024
I loved it although relevant stories are more on furniture displays, I can relate my experience of visiting IKEA store. I can revisit my days in fashion store. Thanks a lot.
Révisé le 4 déc. 2024
It was a really "Introduction" to find a comprehensive understanding of Merchandising. I would recommend it if you are looking for an easy understanding short course.
Révisé le 1 nov. 2024
I would recommend everyone to join this course and learn about Merchandising and how it work in market.
Foire Aux Questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Plus de questions
Aide financière disponible,





