This course explores the logic of competitive strategy through the lens of industry structure and evolving business models. Led by renowned scholar Professor Jagdish Sheth, learners will understand how Porter’s Five Forces and the Rule of Three influence industry attractiveness, firm behavior, and customer-centric growth. The course examines both generalist and specialist strategies, shared services, structural transformation, and the role of government in reshaping markets. Through a progression of theoretical concepts and real-world examples, learners will gain tools to assess competitive dynamics and identify paths to sustainable differentiation and profitability. Ideal for strategists, marketers, and policy thinkers alike, this course reveals how competition drives change—and how companies can adapt and thrive.
How Competition Impacts Markets - Jagdish Sheth
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Compétences que vous acquerrez
- Catégorie : Growth Strategies
- Catégorie : Economics
- Catégorie : Market Analysis
- Catégorie : Organizational Structure
- Catégorie : Market Dynamics
- Catégorie : Public Policies
- Catégorie : Business Transformation
- Catégorie : Market Share
- Catégorie : Competitive Analysis
- Catégorie : Business Strategy
Détails à connaître
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février 2026
3 devoirs
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Il y a 3 modules dans ce cours
This module introduces the foundational logic of competition by examining Porter’s Five Forces model and the Rule of three framework. Learners will assess how industry attractiveness and competitive dynamics are shaped by market and financial data.
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16 vidéos1 devoir
This module explores how generalist and specialist firms must adapt structurally to remain competitive. Topics include shared services, process-based organizational design, and the limitations of legacy holding company models. Learners will understand how to restructure for scale and synergy in the face of competition and identify patterns at a global level.
Inclus
19 vidéos1 devoir
The final module focuses on the broader evolution of industries and how policy, technology, and scale pressures lead to shakeouts and structural reinvention. Through examples like efficiency through scale and growth through scope, learners will understand how industries mature and adapt to survive.
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19 vidéos1 devoir
Instructeur
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Foire Aux Questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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