Event Video & Social Media Experience Design in Canva prepares learners to create a complete event content lifecycle—before, during, and after an event—through integrated video and social media design. The course begins with pre-event promotion, guiding learners in designing announcement videos, countdown posts, and promotional campaigns that build anticipation and drive registrations. It then transitions to live event coverage, where participants develop branded video capture templates, real-time social media updates, and interactive engagement assets such as polls and Q&A templates.

Finally, the course focuses on post-event strategies, including highlight videos, testimonial campaigns, and interactive recaps that extend the event’s impact and foster ongoing audience engagement. Using Canva’s accessible video and design tools, learners build a cohesive event marketing package that unifies branding and storytelling across multiple platforms. The final deliverable is a professional event experience toolkit, showcasing mastery in video design, social content creation, and event-driven marketing strategy.