Learners will use MailChimp to format and send segmented promotional emails through systematic campaign creation workflows.

Learn to identify and apply the three key elements that make email subject lines effective and drive higher open rates.

Learn systematic techniques for drafting compelling subject lines and conducting collaborative team reviews to optimize email campaign performance.

Learners see how small word swaps can change what people do next, and build the skill of choosing words that earn opens and clicks. At the end of the day, your reader doesn’t want more email, they want a reason to care.

Learners learn how to give feedback that makes an email clearer, stronger, and harder to ignore, without being subjective about it.

Learners explore how visual consistency in email communications builds brand recognition and trust.

Learners implement systematic brand corrections that transform inconsistent email templates into brand-compliant communications.

Learners will recognize the role of brand voice in email communication and understand foundational principles.

Learners will ensure all outgoing emails reflect the current brand voice and positioning strategy through practical application techniques.

Learners will outline the steps in planning an email marketing project from idea to launch, establishing the foundation for systematic email campaign execution.

Learners will create a simple visual timeline in Outlook for their next email campaign, transforming abstract project plans into actionable, shareable schedules.

Learners will optimize email marketing workflows through repeatable processes that streamline future campaigns and eliminate common bottlenecks.