Understanding how financial services are organized is essential to effective analysis and decision-making. In this intermediate-level course, you’ll learn how to distinguish among the three major branches of modern finance—retail banking, investment banking, and asset management—and apply structured reasoning to classify real-world scenarios accurately. Through short videos, guided readings, and hands-on classification exercises, you’ll explore how each division operates, who it serves, and how its activities drive revenue and compliance outcomes. You’ll then practice applying clear criteria to assign clients and transactions to the right service category while justifying your choices with professional logic. By the end, you’ll not only recognize the key distinctions among financial services but also demonstrate the analytical and deductive reasoning skills used by finance professionals to make sound, transparent classifications every day.