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Il y a 5 modules dans ce cours
Sound is one of the most underutilized dimensions of brand communication — and AI is changing that. In this course, you'll master the art and science of AI-generated audio to create emotionally engaging sound that elevates every piece of content you produce. You'll learn to design authentic AI voices, compose branded music, and craft soundscapes that enhance marketing videos, podcasts, e-learning modules, and corporate training — all without needing a recording studio or audio engineering background.
What makes this course unique is its focus on sound strategy and emotional impact. You won't just learn tools; you'll understand how to use branding psychology, sound archetypes, and sonic identity to make your messages resonate. Using platforms like ElevenLabs, you'll create multilingual voices, shape tone and rhythm through effective prompting, and design audio assets that feel authentic and professional. You'll move from technical proficiency to creative direction, learning how to direct AI sound the way a producer directs talent.
By completing this course, you'll produce broadcast-quality audio independently, build a complete sonic brand identity, and streamline audio production across all your content. As part of the AI for Content Creation Specialization, you'll integrate these audio skills with image generation, video production, and presentation design to create fully immersive, multi-sensory AI-powered content experiences.
You’ll explore what makes AI sound unique, how technology and creativity intersect, and how to use sound as a tool for emotion and communication. This module also introduces legal and ethical foundations to help you work responsibly in the evolving field of AI audio.
Inclus
5 vidéos2 lectures1 devoir
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5 vidéos•Total 23 minutes
Introduction to AI Sound Generation•2 minutes
The Sound Designer: Director of Emotion in the Age of AI•5 minutes
The Power of Sound in the Age of AI•5 minutes
Applying AI Sound in Business•5 minutes
Legal & Ethical Foundations of AI Audio•5 minutes
2 lectures•Total 20 minutes
AI Sound Designer — Beginner Checklist•10 minutes
Systematic Learning Throughout the Course•10 minutes
1 devoir•Total 30 minutes
AI Sound Fundamentals•30 minutes
Prompting & Strategic Sound Design
Module 2•1 heure à terminer
Détails du module
By the end of this section, you’ll know how to write structured, expressive prompts that translate emotion, tone, and rhythm into AI-generated sound. You’ll practice different prompting strategies, develop auditory awareness, and learn to balance logic with creative intuition.
Inclus
4 vidéos2 lectures1 devoir
Afficher les informations sur le contenu du module
4 vidéos•Total 21 minutes
Thinking with Your Ears: Developing Auditory Awareness•5 minutes
The Language of Sound in Prompts: How to Write So AI Can Truly Hear•7 minutes
Creating Effective Voice Prompts•5 minutes
Prompt Engineering vs Vibe Coding: Two Ways to Shape AI Sound•4 minutes
2 lectures•Total 20 minutes
How Language Models Think•10 minutes
Prompting Techniques for Audio and Voice•10 minutes
1 devoir•Total 30 minutes
Prompting Logic & Sonic Thinking•30 minutes
Voice Generation with ElevenLabs
Module 3•1 heure à terminer
Détails du module
You’ll gain hands-on experience creating realistic, emotional, and context-appropriate voices. You’ll also understand how to refine voices through prompting, direction, and editing — turning a synthetic voice into a human-like storytelling tool.
Inclus
5 vidéos1 lecture1 devoir
Afficher les informations sur le contenu du module
5 vidéos•Total 17 minutes
ElevenLabs Interface•3 minutes
Voice Creation Through Prompting•5 minutes
Creating Your own Voice in ElevenLabs•2 minutes
Tone of Voice and Voice direction•3 minutes
Creating Multilingual Voices•3 minutes
1 lecture•Total 10 minutes
Prompt Template Table for a Sound Designer•10 minutes
1 devoir•Total 30 minutes
Voice Design Essentials•30 minutes
Music & Soundscapes for Branding and Emotion
Module 4•1 heure à terminer
Détails du module
This section will teach you how to express a brand’s personality through sound — combining rhythm, texture, and mood. You’ll discover how sound triggers emotional memory, explore archetypes like “The Hero” or “The Caregiver,” and learn how to direct music for specific atmospheres and messages.
Inclus
4 vidéos1 lecture1 devoir
Afficher les informations sur le contenu du module
4 vidéos•Total 17 minutes
Sound Archetypes•5 minutes
Creating Sound Effects•4 minutes
Pro Tips for Working with Music Generation•4 minutes
Working with ElevenLabs Studio•5 minutes
1 lecture•Total 7 minutes
How to Find Your Brand Archetype•7 minutes
1 devoir•Total 30 minutes
Brand Sound & Emotion Mapping•30 minutes
Real cases and applications
Module 5•1 heure à terminer
Détails du module
In this capstone module, theory meets practice. You’ll integrate voice, music, and sound design into complete audio experiences. By the end, you’ll have the skills and confidence to use AI tools creatively and strategically in professional sound production.
Inclus
4 vidéos1 devoir
Afficher les informations sur le contenu du module
4 vidéos•Total 16 minutes
Creating a Podcast in ElevenLabs•5 minutes
How to Create a Corporate Training Video with AI•4 minutes
How to Create a Conversational AI Agent•4 minutes
Key Principles and Conclusions•3 minutes
1 devoir•Total 40 minutes
AI Sound Practice•40 minutes
Obtenez un certificat professionnel
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SkillsBooster Academy, led by Anton Voroniuk, is a global digital marketing and AI education platform with over 1,000,000 learners in 200 countries.
Anton Voroniuk - CEO, Google Academy Trainer, and Google Cloud Certified Generative AI Leader built SkillsBooster with one clear goal: to help professionals future-proof their careers through practical, job-ready skills. With more than 17 years of experience and a master’s degree in search engine algorithms, machine learning, and AI, Anton brings real-world expertise from working with Google and Facebook as a Premier Partner since 2017.
At SkillsBooster, everything taught has been tested in real businesses - from high-growth startups to global enterprises. The Academy focuses on what gets results: proven frameworks, repeatable systems, and AI-powered tools you can apply immediately to drive measurable outcomes.
Each program bridges the gap between knowing and doing. Learners walk away with skills that make an impact - skills that get you promoted, increase revenue, or help you launch something that works.
If you’re serious about using AI, strategy, and marketing to create meaningful growth, and you’re tired of surface-level theory - SkillsBooster Academy, under the leadership of Anton Voroniuk, was built for you.
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
Do I need any prior experience with audio or music production?
No. The course starts from the basics and guides you step by step through creating professional sound using modern digital tools — no studio or prior technical background required.
What kind of projects will I create during the course?
You’ll design short voiceovers, background soundscapes, and complete business-ready audio messages — such as podcast intros, marketing videos, or e-learning clips.
What industries can benefit from these skills?
These sound design and communication techniques are valuable in marketing, education, media production, and corporate communication.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.