Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Data Analysis Expressions (DAX), Power BI, Data Analysis, Market Data, Data-Driven Decision-Making, Analytics, Business Reporting, Business Analytics, Business Intelligence, Data Modeling, Market Analysis, Customer Analysis, Product Knowledge, Data Transformation, Consumer Behaviour, Star Schema, Interactive Data Visualization
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Statistical Reporting, Web Analytics, Statistical Process Controls, Data Analysis, Statistical Analysis, Strategic Decision-Making, Analytics, Statistical Methods, Quality Monitoring, Business Metrics, Performance Metric, Anomaly Detection, Descriptive Analytics, Customer Engagement, Benchmarking
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Sales, General Sales Practices, Selling Techniques, Persuasive Communication, Oral Expression, Overcoming Objections, Trustworthiness, Closing (Sales), Professionalism, Non-Verbal Communication, Customer Relationship Building, Personal Development, Adaptability, Communication, Professional Development, Growth Mindedness, Rapport Building, Time Management
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Accountability, Accountability Frameworks, Teamwork, Project Planning, Stakeholder Communications, Workflow Management, Internal Communications, Team Management, Communication Strategies, Communication Systems
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Meta Ads Manager, Facebook, Online Advertising, Advertising Campaigns, Paid media, Digital Advertising, Advertising, Social Media Marketing, Social Media, Digital Marketing Tools, Payment Processing, Payment Processing and Collection
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Communication, User Feedback, Business Communication, Digital Communications, Performance Analysis, Expectation Management, Process Improvement, Writing, Business Reporting, Spreadsheet Software
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Instagram, Visual Storytelling, Social Media, Social Media Content, Photo Editing, Graphic and Visual Design, Social Media Marketing, Content Creation, Advertising Campaigns, Graphic Design, Creative Design, Digital Publishing, Graphical Tools, Branding, Content Marketing, Customer Engagement, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Closing (Sales), Overcoming Objections, Consultative Selling, Consultative Approaches, Sales, Solution Selling, Selling Techniques, Sales Presentations, General Sales Practices, Sales Strategy, Sales Process, Communication, Presentations, Regional Sales, Sales Prospecting, Negotiation, Prospecting and Qualification, Driving engagement, Customer Engagement, Customer Relationship Management (CRM) Software
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Social Media Management, Social Media Campaigns, Advertising Campaigns, Social Media Marketing, Campaign Management, Social Media, Social Media Analytics, Customer Insights, Professional Networking, Professional Development
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing
Mixte · Cours · 1 à 3 mois

LearnQuest
Compétences que vous acquerrez: Sales Pipelines, Overcoming Objections, Sales Management, Sales Process, Team Motivation, Sales Development, Performance Analysis, Regional Sales, Selling Techniques, Team Performance Management, Prospecting and Qualification, Sales Enablement, Sales Training, Sales, Performance Measurement, Dashboard, Management Training And Development, Customer Relationship Management (CRM) Software, Business Ethics, Customer Relationship Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Optimization, Content Scheduling, Content Performance Analysis, Generative Engine Optimization (GEO), Keyword Research, Content Management Systems, Content Development and Management, Content Marketing, Content Creation, Search Engine Optimization, Content Management, Content Strategy, Scheduling, Driving engagement, Report Writing, Performance Analysis
Débutant · Cours · 1 à 4 semaines