Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Fundação Instituto de Administração
Compétences que vous acquerrez: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Content Creation, Marketing, Branding
Débutant · Projet Guidé · Moins de 2 heures

IE Business School
Compétences que vous acquerrez: Market Analysis, Marketing Planning, Case Studies, Strategic Marketing, Consumer Behaviour, Product Marketing, Marketing Management, Marketing Strategy and Techniques, Hospitality Management, Target Market, Marketing Effectiveness, Marketing Communications, Competitive Analysis, Plan Execution, Return On Investment
Débutant · Cours · 1 à 3 mois

Universidad Nacional Autónoma de México
Compétences que vous acquerrez: Social Media Marketing, Social Media, Social Media Strategy, Target Audience, Digital Marketing, Performance Analysis, Content Creation, Marketing, Marketing Strategies, Campaign Management, Customer Engagement, Instagram, Performance Metric, Brand Management, Facebook, Trend Analysis, LinkedIn, Business Metrics, Crisis Management
Débutant · Cours · 1 à 3 mois

Fundação Instituto de Administração
Compétences que vous acquerrez: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Marketing, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Analysis, Innovation, Business Analytics, Data Manipulation
Débutant · Spécialisation · 1 à 3 mois

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis
Mixte · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Analyse du réseau, Traitement du langage naturel (NLP), Analyse des réseaux sociaux, Méthodes statistiques, Exploration de texte, Analyse marketing, Données non structurées, Logiciel de Visualisation de Données, Programmation en Python, JSON, structures de données, Web sémantique
Préparer un diplôme
Intermédiaire · Cours · 1 à 4 semaines

University of California, Davis
Compétences que vous acquerrez: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Brand Management, Technical Services, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Scalability
Débutant · Cours · 1 à 3 mois

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design
Débutant · Cours · 1 à 4 semaines