Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
Compétences que vous acquerrez: Gestion des données, Gestion de la relation client, Automatisation, Génération de leads, Processus de vente, Gestion des flux de travail, Vente, Agents IA génératifs, Développement commercial, Efficacité opérationnelle, Logiciel de gestion de la relation client (CRM), Automatisation des processus d'entreprise, Stratégie commerciale, Saisie de données, Analyse du processus, Gestion des ventes, Gestion des processus d'entreprise, HubSpot CRM
Intermédiaire · Cours · 1 à 4 semaines

University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Culture, Branding, Intercultural Competence, Stakeholder Management, Decision Making, Consumer Behaviour
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: User Research, UI/UX Research, Prototyping, Design Research, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Artificial Intelligence, Experience Design, User Centered Design, Prompt Patterns, User Interface (UI), Design, Design Thinking, User Interface (UI) Design, Wireframing, Presentations, Responsible AI, Professional Development
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Feasibility Studies, Market Opportunities, Growth Strategies, Business Development, Business Planning, Sales Presentations, Entrepreneurship, Business Strategies, Strategic Partnership, Strategic Thinking, Proposal Development, Business Analysis, Market Analysis
Mixte · Cours · 1 à 4 semaines

HubSpot Academy
Compétences que vous acquerrez: Lead Generation, HubSpot CRM, Sales Management, Sales Pipelines, Customer Relationship Building, Sales Process, Customer Relationship Management (CRM) Software, Dashboard, Project Implementation, Campaign Management, Service Level Agreement, Management Reporting, Workflow Management, Prioritization, Business Metrics, Email Marketing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Financial Statement Analysis, Financial Statements, Business Risk Management, Credit Risk, Financial Analysis, Lending and Underwriting, Financial Modeling, Commercial Lending, Risk Analysis, Financial Acumen, Corporate Finance, Operational Risk, Analysis, Income Statement, Balance Sheet, Banking, Market Analysis, Cash Flows
Intermédiaire · Cours · 1 à 4 semaines

Institut Mines-Télécom
Compétences que vous acquerrez: digital literacy, Digital Communications, Emerging Technologies, Digital Transformation, Safety and Security, Persona (User Experience), Cyber Governance, Technology Strategies, Law, Regulation, and Compliance, Empathy & Emotional Intelligence, Cultural Diversity, Innovation
Débutant · Cours · 1 à 3 mois

Universidad de Palermo
Compétences que vous acquerrez: Revenue Management, Cross Selling, Market Analysis, Competitive Analysis, Upselling, Market Dynamics, Financial Management, Price Negotiation, Forecasting, Property Management Systems, Customer Analysis, Business Strategies, Marketing Channel, Business Intelligence Software, Time Series Analysis and Forecasting, Decision Making
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Sales Strategy, Data Centers, Customer Insights, Interviewing Skills, Sales Presentations, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)
Débutant · Cours · 1 à 4 semaines

University of Glasgow
Compétences que vous acquerrez: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Pinterest, Advertising Campaigns, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Marketing, Promotional Strategies, Social Media, User Accounts
Débutant · Projet Guidé · Moins de 2 heures