Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Virginia
Compétences que vous acquerrez: Digital Transformation, Business Transformation, Technology Strategies, Design Thinking, Product Lifecycle Management, Business Process Reengineering, Business Strategies, Market Dynamics, Competitive Analysis, Business Economics, Emerging Technologies, Innovation, Market Analysis, Data-Driven Decision-Making
Débutant · Cours · 1 à 4 semaines

Amazon Web Services
Compétences que vous acquerrez: Amazon Web Services, Call Center Experience, Customer Service, Customer Communications Management, Inbound Calls, Scalability, Outbound Calls, Customer Relationship Management, Network Routing, Real Time Data, Performance Analysis, Cost Reduction, Operational Efficiency, Capacity Planning
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Tableau de bord, Analyse de la clientèle, Collecte de données, Analyse des Données, Connaissance du client, Rapports de gestion, Analytique, Stratégie produit IA, IA générative, Analyse marketing, Amélioration des produits, Mesure de la performance
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Design, Graphic and Visual Design, Photography, Photo Editing, Photo/Video Production and Technology
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy
Débutant · Projet Guidé · Moins de 2 heures

University of Maryland, College Park
Compétences que vous acquerrez: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Figma (Design Software), User Experience Design, User Centered Design, Design, Web Design, Layout Design, Style Guides, Typography
Intermédiaire · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Data, Annual Reports, Regulatory Requirements, Analysis, Risk Analysis, Regulatory Documents, Market Analysis
Intermédiaire · Projet Guidé · Moins de 2 heures

University of Minnesota
Compétences que vous acquerrez: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements
Débutant · Cours · 1 à 3 mois

University of Maryland, College Park
Compétences que vous acquerrez: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, Business Transformation, Product Improvement, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research
Débutant · Cours · 1 à 3 mois

IESE Business School
Compétences que vous acquerrez: Entrepreneurship, Business Valuation, Market Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, New Business Development, Financial Management, Negotiation, Investments, Financial Analysis, Innovation
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Global Marketing, Market Share, Financial Forecasting, Financial Analysis, Market Dynamics, Financial Statements, International Finance, Financial Regulations, Underwriting, Fundraising
Mixte · Cours · 1 à 3 mois