Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Facebook, Social Media Management, Social Media, Customer Service, Customer Relationship Management, Business Communication, Customer Communications Management, Drive Engagement, Business Strategy
Débutant · Projet Guidé · Moins de 2 heures

IESE Business School
Compétences que vous acquerrez: Entrepreneurship, Business Valuation, Market Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, New Business Development, Financial Management, Negotiation, Investments, Financial Analysis, Innovation
Débutant · Cours · 1 à 3 mois

HubSpot Academy
Compétences que vous acquerrez: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Business Reporting, Forecasting, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Marketing Analytics, Customer Engagement, Goal Setting, Customer Data Management
Débutant · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Prise de décision fondée sur les données, Analytique, Analyse marketing, Indicateurs clés de performance (ICP), Analyse de la performance du contenu, Mesure de la performance, Sensibilisation à la marque, TikTok, Favoriser l'engagement, Stratégie de contenu
Débutant · Cours · 1 à 4 semaines

University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Culture, Branding, Intercultural Competence, Stakeholder Management, Decision Making, Consumer Behaviour
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Sustainable Business, Sales Territory Management, Corporate Sustainability, Solution Selling, Sales, Sales Strategy, Customer Relationship Building, Sales Process, Sales Prospecting, Market Opportunities, Information Technology, Technology Strategies, Business Acumen, Customer Relationship Management, AI Product Strategy, Complex Problem Solving, Business Relationship Management
Débutant · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Persona Development, Lean Methodologies
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Invoicing, Animations, LinkedIn, Promotional Strategies, Marketing, Price Negotiation, Sales Presentation, Social Media Content, Professional Networking, Business Development
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
Débutant · Cours · 1 à 4 semaines

Universidades Anáhuac
Compétences que vous acquerrez: Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Strategic Decision-Making, Business Planning, Strategic Thinking, Leadership and Management, Analysis, Business Management, Plan Execution, Competitive Analysis, Market Analysis
Mixte · Cours · 1 à 3 mois

Salesforce
Compétences que vous acquerrez: Sales Pipelines, Sales Process, Customer Relationship Management, Salesforce, Customer Success Management, Sales Development, Customer Relationship Management (CRM) Software, Sales Support, Sales Operations, Sales Management, Campaign Management, Lead Generation, Data Visualization, Closing (Sales), Order Management, Product Knowledge, B2B Sales, Customer Support, Sales, Dashboard
Débutant · Certificat Professionnel · 3 à 6 mois