BSc Marketing

Your prior learning on Coursera could bring you one step closer to your Bachelor of Science in Marketing

Prepare to launch your marketing career by earning your Bachelor of Science in Marketing from the University of London. This degree will ensure you gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes are offered to ensure that you get to appreciate the diverse, interdisciplinary nature of marketing.

• Build the foundation of marketing theory and skill through immersive, interactive experiences while engaging with fellow students and academic staff from across the world.
• Gain practical marketing theory and skills through immersive online experiences, including pre-recorded videos, readings, discussion forums, quizzes, and tutorials.
• Develop crucial leadership and interpersonal skills for career success, preparing you to apply your expertise in any business sector.

How to request recognition of prior learning

By completing both the Google Digital Marketing and E-Commerce certificate and IBM Data Analyst certificates on Coursera, you may also be eligible to have your prior learning recognised for degree credit. Automatic recognition of prior learning (RPL) can help you lower the cost and earn your degree faster based on the number of credits approved upon enrollment.*

To be considered for Automatic RPL, you'll need to make a formal request when submitting your application.

Worried about finding time for your degree? The Bachelor of Science in Marketing programme is designed with maximum flexibility in mind, allowing you to choose the pace and duration of your studies. Pay-per-module tuition means you can schedule your studies as you need over three to six years, so you can learn in a way that’s sustainable for your lifestyle.

If you have a question, please contact the University of London.

About Royal Holloway’s School of Business and Management

The Bachelor of Science in Marketing is led by academics at Royal Holloway’s School of Business and Management. As one of the UK’s leading research-intensive universities, Royal Holloway is home to some of the world’s foremost authorities in the sciences, arts, business, economics, and law.

Royal Holloway is in the top 25 percent of UK universities for research rated ‘world-leading’ or ‘internationally excellent’ (REF 2021). It is through their world-class research that expands minds and changes lives and the dedication of our academics, that Royal Holloway is a community that inspires individuals to succeed academically, socially, and personally.

Frequently asked questions

1. Is there a fee to request Recognition of Prior Learning (RPL)?

There is not a fee to request Automatic RPL which is the process for Coursera programmes that the University of London will review and accept for credit such as the Google Digital Marketing and E-Commerce and IBM Data Analyst. There is a non-refundable fee for Discretionary RPL which is £125 for each module.

2. What is Discretionary RPL?

Discretionary Recognition of Prior Learning (RPL) or Exemption is another process you can use to request recognition of prior learning for programmes you have completed outside of Coursera within the previous 5 years that you believe are comparable in content, level and standard to a module in the programme. To be considered, make a formal request within your application or submit an online enquiry. The University will contact you with a decision which may take anywhere from two weeks to a month. There is a non-refundable fee of £125 per module. Please note, that you can only receive up to 120 credits (8 modules) for both Discretionary and Automatic RPL. If you are accepted via a performance-based route, the University will not recognise prior learning for either of the two required modules. Learn more.

3. What is Automatic RPL?

Automatic RPL describes the process whereby certain qualifications are recognised and accredited automatically. These include the Coursera programmes identified on this page. There is no fee for Automatic RPL. To be considered you will need to make a formal request when submitting your application. RPL requests cannot exceed 120 credits and must be completed within five years of your application and be submitted no later than 14 days after the start of a related module in the BSc Marketing programme. The Google Digital Marketing and E-Commerce certificate and IBM Data Analyst certificates are worth one 30 credit module at level 5 (second year) when completed in conjunction.

• To be considered for recognition of Prior Learning you should make a formal request when applying for the programme. Or, you can submit an online enquiry if you have already applied. Please note, prior learning credit requests cannot exceed 120 credits and RPL requests must be completed within five years of your application and be submitted no later than 14 days after the start of a related module in the BSc Marketing programme.