AI is reshaping how organizations approach sales, customer engagement, and relationship management. This specialization helps you build practical sales skills while learning how to use AI tools to improve communication, prospecting, presentations, customer success, and strategic decision-making.
You’ll begin with foundational sales principles and explore how AI tools such as Microsoft Copilot can support lead generation, customer communication, workflow efficiency, and personalized sales engagement. As you progress, you’ll develop skills in AI-enhanced prospecting, CRM integration, sales presentations, strategic engagement preparation, proposal development, and customer retention strategies.
Throughout the specialization, you’ll use Microsoft business applications including Dynamics 365, Power BI, Excel, Word, Teams, and PowerPoint alongside Copilot to create AI-assisted sales workflows that balance automation with authentic relationship-building.
By the end of the specialization, you’ll understand how to combine traditional sales expertise with AI-enhanced tools and workflows to support modern customer relationship management and sales operations.
Who this program is for:
This specialization is designed for aspiring sales professionals, customer relationship managers, business development professionals, and anyone interested in using AI tools to improve customer engagement and sales effectiveness.
Übungsprojekt
Throughout this specialization, learners complete applied activities and practical business scenarios that simulate modern sales and relationship management workflows. You’ll use Microsoft Copilot and related Microsoft applications to create personalized customer communications, generate sales proposals, analyze customer data, prepare engagement strategies, and build AI-assisted sales presentations.
Projects include developing prospecting workflows, evaluating AI-generated sales content, creating customer retention strategies, analyzing CRM insights, generating proposal drafts, and preparing comprehensive pre-engagement packages using AI-assisted workflows.
These activities help learners develop practical, portfolio-ready sales and relationship management skills that combine AI efficiency with human-centered communication and strategic thinking.
