In this course, you'll learn how to leverage AI to drive business value and strategy. Gain insights into AI's role in business operations and how to implement it effectively. You'll be guided through real-world applications, industry perspectives, and actionable strategies to maximize AI’s impact. What sets this course apart is its focus on practical, business-driven results, ensuring that you understand how to implement AI in your organization. Designed for non-technical business leaders, this course is perfect for those seeking to unlock the potential of AI in their companies.

The AI Value Playbook: Making AI Work in the Real World
kurs ist nicht verfügbar in Deutsch (Deutschland)

The AI Value Playbook: Making AI Work in the Real World

Dozent: Packt - Course Instructors
Bei enthalten
Empfohlene Erfahrung
Empfohlene Erfahrung
Stufe „Anfänger“
Non-technical business leaders seeking to integrate AI into operations and strategy.
Empfohlene Erfahrung
Empfohlene Erfahrung
Stufe „Anfänger“
Non-technical business leaders seeking to integrate AI into operations and strategy.
Was Sie lernen werden
Understand core AI concepts and their practical applications
Develop strategies to integrate AI into business operations
Learn how to drive competitive advantage through AI
Kompetenzen, die Sie erwerben
- Kategorie: Data-Driven Decision-MakingData-Driven Decision-Making
- Kategorie: Retrieval-Augmented GenerationRetrieval-Augmented Generation
- Kategorie: Data StrategyData Strategy
- Kategorie: Legal TechnologyLegal Technology
- Kategorie: AI Product StrategyAI Product Strategy
- Kategorie: AI IntegrationsAI Integrations
- Kategorie: Responsible AIResponsible AI
- Kategorie: Artificial Intelligence and Machine Learning (AI/ML)Artificial Intelligence and Machine Learning (AI/ML)
- Kategorie: Machine LearningMachine Learning
- Kategorie: Data ManagementData Management
- Kategorie: Artificial IntelligenceArtificial Intelligence
- Kategorie: Data GovernanceData Governance
- Kategorie: Business TransformationBusiness Transformation
- Kategorie: Business LeadershipBusiness Leadership
- Kategorie: Customer ServiceCustomer Service
- Kategorie: GovernanceGovernance
- Kategorie: Decision IntelligenceDecision Intelligence
- Kategorie: Customer experience improvementCustomer experience improvement
Werkzeuge, die Sie lernen werden
- Kategorie: Generative AIGenerative AI
- Kategorie: Collaborative SoftwareCollaborative Software
Wichtige Details

Zu Ihrem LinkedIn-Profil hinzufügen
November 2025
34 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 34 Module
In this section, we explore practical AI strategies for business growth, focusing on data-driven decision frameworks and scalable integration models for non-technical leaders.
Das ist alles enthalten
2 Videos1 Lektüre1 Aufgabe
2 Videos•Insgesamt 2 Minuten
- Course Overview•1 Minute
- Introduction - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- Introduction - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI and Organizational Transformation•10 Minuten
In this section, we explore core AI concepts, types like machine learning and generative AI, and the AI technology stack to understand their business applications and limitations.
Das ist alles enthalten
1 Video4 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Overview of AI Concepts and Technology Stack - Overview Video•1 Minute
4 Lektüren•Insgesamt 40 Minuten
- Introduction•10 Minuten
- AI Training Techniques•10 Minuten
- Generative AI and LLMs in More Detail•10 Minuten
- The Commercial Opportunities of the Democratization of LLMs•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Foundations of AI and Its Practical Applications•10 Minuten
In this section, we explore real-time speech recognition and conversational AI applications for meeting optimization and collaborative knowledge sharing in enterprise environments.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- CEO of Otter.ai - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- CEO of Otter.ai - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Otter.ai and AI-Powered Collaboration•10 Minuten
In this section, we explore integrating generative AI with proprietary data to enhance business operations, focusing on reducing hallucination, bias, and ensuring compliance for reliable AI deployment.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Founder and CEO at Vectara - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- Founder and CEO at Vectara - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Exploring AI and Its Impact on Technology and Work•10 Minuten
In this section, we explore AI integration in customer service, focusing on ROI, human-AI collaboration, and strategic deployment for improved satisfaction and operational efficiency.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Co-Founder and CEO at Cognigy - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- Co-Founder and CEO at Cognigy - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI in Enterprise and Customer Service•10 Minuten
In this section, we explore data governance, integrated platforms, and business value alignment to drive sustainable growth through analytics and strategic data management.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Chief Information Officer at GLP - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- Chief Information Officer at GLP - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data-Driven Business Transformation•10 Minuten
In this video, we introduces Ruben Ortega, a General Partner at Enjoy the Work, and highlights his professional experience.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- General Partner at Enjoy the Work - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- General Partner at Enjoy the Work - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data-Driven Decision Making and Organizational Success•10 Minuten
In this section, we explore AI observability and explainability for enterprise applications, emphasizing measurable metrics, transparent systems, and responsible AI frameworks to ensure trust and compliance.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Principal AI Scientist at Fiddler AI - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- Principal AI Scientist at Fiddler AI - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI Transparency and Enterprise Adoption•10 Minuten
In this section, we explore integrating AI and data into business strategies to enhance efficiency and revenue through stakeholder mapping and data-driven frameworks.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Global Chief Technology Officer at GroupM (WPP) - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- Global Chief Technology Officer at GroupM (WPP) - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Technology Leadership and Data Initiative Insights•10 Minuten
In this section, we explore AI-driven contract management solutions, analyze legal tech challenges, and design modular systems to enhance efficiency and innovation in legal workflows.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Co-Founder and CEO of ContractPodAi - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- Co-Founder and CEO of ContractPodAi - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- ContractPodAi and AI in Legal Operations•10 Minuten
In this section, we explore data-driven decision-making, customer behavior analysis using SQL, and designing low-stakes data products to build trust and achieve measurable outcomes.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- AI and Data Science Consultant Technologist and instructor - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- AI and Data Science Consultant Technologist and instructor - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data-Driven Decision Making in Business•10 Minuten
In this section, we explore the last mile approach to align data strategies with business value, analyze value chain opportunities, and implement decentralized team structures for measurable outcomes.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Group Chief Data and AI Officer at ITV - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- Group Chief Data and AI Officer at ITV - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data and AI Strategy in Organizational Transformation•10 Minuten
In this section, we explore strategic AI implementation through phased pilots, customer segmentation, and data-driven decision-making to drive business improvements and stakeholder buy-in.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- AI Tech Entrepreneur and Board Member - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- AI Tech Entrepreneur and Board Member - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI Leadership and Strategic Implementation•10 Minuten
In this section, we explore synthetic data generation, causal ML integration, and knowledge-based AI architectures, emphasizing their practical applications in industrial and financial domains.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Applied AI Architect - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- Applied AI Architect - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Insights from Phil Harvey on AI and Data Work•10 Minuten
In this section, we explore AI opportunities in high-volume processes, strategies for responsible adoption, and challenges in implementation. Key concepts include automation, ethical integration, and collaboration for impactful solutions.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Director, Intelligent Industry at Capgemini Invent - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Director, Intelligent Industry at Capgemini Invent - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Strategic AI and Organizational Transformation•10 Minuten
In this section, we explore aligning data strategies with stakeholder needs, using 2x2 matrices for prioritization, and balancing data quality for faster impact.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Key Takeaways - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Head of Data, Analytics and AI at Levi Strauss & Co. - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data-Driven Decision Making in Retail•10 Minuten
In this section, we explore capability-based project execution, data integration, and designing insurance products through real-world health data insights and incremental delivery strategies.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- CTO/CDO in Insuretech, Payments, and Healthtech - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- CTO/CDO in Insuretech, Payments, and Healthtech - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Strategic Insights from Vickey Rodrigues in Tech Leadership•10 Minuten
In this section, we explore integrating data for cross-functional insights, leveraging AI in creative strategies, and designing frameworks for data transparency and collaboration.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Former Global Chief Innovation Officer at McCann Worldgroup - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- Former Global Chief Innovation Officer at McCann Worldgroup - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Innovation and Leadership in Marketing•10 Minuten
In this section, we explore implementing CRM systems, analyzing data for insights, and designing unified data structures to enhance clarity and business outcomes.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Head of Data and Internal Systems at Agilio - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- Head of Data and Internal Systems at Agilio - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data Leadership and Organizational Impact•10 Minuten
In this section, we explore data-driven decision-making, aligning strategies with business outcomes, and designing scalable governance frameworks for transformational impact.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Chief Data and Technology Officer at Outra - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- Chief Data and Technology Officer at Outra - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data and Technology Leadership Insights•10 Minuten
In this section, we explore data governance frameworks and engagement metrics to drive business value, emphasizing structured data practices and their role in strategic decision-making and reader engagement.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Director of Data Governance and Architecture at the Financial Times - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Director of Data Governance and Architecture at the Financial Times - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data Governance and Strategic Decision-Making•10 Minuten
In this section, we explore data-driven decision-making, business problem-solving with data science, and designing scalable solutions for operational efficiency in diverse industries.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Data Science at Wolt and Doordash - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- Data Science at Wolt and Doordash - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data Science in Business Operations•10 Minuten
In this section, we explore user-centric design, customer journey analysis, and omnichannel strategies to enhance engagement and drive data-informed business outcomes.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Global Head of Customer Experience at a Multinational Energy Company - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Global Head of Customer Experience at a Multinational Energy Company - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Customer Experience and Data Integration in a Global Energy Company•10 Minuten
In this section, we explore probabilistic modeling in data science, communication of AI limitations to leadership, and real-world applications in mobility solutions.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Former Global Head of Data Science and Strategy at Ford Pro - Overview Video•1 Minute
1 Lektüre•Insgesamt 30 Minuten
- Former Global Head of Data Science and Strategy at Ford Pro - The Reading•30 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Data Science and Business Strategy in Automotive Innovation•10 Minuten
In this section, we examine AI-driven localization workflows, scalable dubbing solutions, and the economic impact of reducing barriers to global content access.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Chief Business Development Officer at Deepdub - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- Chief Business Development Officer at Deepdub - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI and Localization in Modern Content Creation•10 Minuten
In this section, we examine how RAG and LLMs enhance personalized learning for healthcare technicians, focusing on context-aware systems and tailored educational applications.
Das ist alles enthalten
1 Video3 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- LLMs and RAG Enable Hyper-Personalized Education for Healthcare Technicians - Overview Video•1 Minute
3 Lektüren•Insgesamt 30 Minuten
- Introduction•10 Minuten
- Defining the Use Case and Knowledge Discovery•10 Minuten
- Responsiveness, Balance, and Copyright Adherence•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Enhancing Education Through AI Technologies•10 Minuten
In this section, we explore AI personalization in non-English digital communities, focusing on inclusivity and relevance.
Das ist alles enthalten
1 Video3 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- AI Personalization Increases Engagement in Nascent Tech Communities - Overview Video•1 Minute
3 Lektüren•Insgesamt 40 Minuten
- Introduction•10 Minuten
- Feature Development and Language Prioritization•10 Minuten
- Using Open Source to Help Launch Multiple Models at Scale•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI Personalization and User Engagement in Global Tech Communities•10 Minuten
In this section, we explore AI-powered virtual agents that enhance service efficiency. Key concepts include secure deployment, context-dependent solutions, and scalable enterprise strategies.
Das ist alles enthalten
1 Video2 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- AI-Powered Virtual Agent Augments Service Efficiency - Overview Video•1 Minute
2 Lektüren•Insgesamt 20 Minuten
- Introduction•10 Minuten
- Scoping the requirements•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI-Powered Virtual Agent Case Study•10 Minuten
In this section, we explore how generative AI transforms innovation through data-driven creativity and business integration.
Das ist alles enthalten
1 Video5 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Generative AI Creates a Paradigm Shift in Innovation Processes - Overview Video•1 Minute
5 Lektüren•Insgesamt 50 Minuten
- Introduction•10 Minuten
- The Business Challenge•10 Minuten
- Experimentation and Trial•10 Minuten
- Realizing Practical Applications•10 Minuten
- Adoption and Integration•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Exploring the Impact of Generative AI on Innovation•10 Minuten
In this section, we explore using enterprise data to enhance customer profitability through stakeholder engagement, incremental data management, and actionable insights for sustainable business growth.
Das ist alles enthalten
1 Video3 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Unlocking Profit Potential Leveraging Enterprise Data for Customer Profitability - Overview Video•1 Minute
3 Lektüren•Insgesamt 30 Minuten
- Introduction•10 Minuten
- Developing a Clear Vision and Roadmap and Engaging Business Stakeholders•10 Minuten
- Results and Impact•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Leveraging Data for Customer Profitability Insights•10 Minuten
In this section, we explore AI-driven strategies for predicting and reducing customer churn through data analysis and actionable insights.
Das ist alles enthalten
1 Video4 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Minimizing Customer Churn with AI - Overview Video•1 Minute
4 Lektüren•Insgesamt 50 Minuten
- Introduction•10 Minuten
- Approach•10 Minuten
- Developing a minimum viable product (MVP)•10 Minuten
- Evaluating Modeling Techniques for Churn Prediction•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI Strategies for Customer Retention•10 Minuten
In this section, we explore how language models like ChatGPT improve audience insights and marketing strategies through real-world case studies.
Das ist alles enthalten
1 Video3 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Enhancing Marketing Strategies Through the Power of LLMs - Overview Video•1 Minute
3 Lektüren•Insgesamt 50 Minuten
- Introduction•20 Minuten
- Approach•20 Minuten
- Developing a Tailored Positioning and Strategy•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Leveraging Large Language Models in Marketing•10 Minuten
In this section, we examine how multimodal LLMs enhance software development and customer innovation through AI integration, focusing on internal and external applications for efficiency and creativity.
Das ist alles enthalten
1 Video3 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Multimodal LLMs Redefine Software Development and Customer Innovation - Overview Video•1 Minute
3 Lektüren•Insgesamt 50 Minuten
- Introduction•20 Minuten
- Using AI Internally Within Lightricks•10 Minuten
- Using AI Externally to Innovate with Customers•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Exploring the Role of Multimodal LLMs in Modern Technology•10 Minuten
In this section, we explore AI strategies for operational efficiency, value creation, and scalable frameworks across industries, emphasizing measurable outcomes and strategic alignment.
Das ist alles enthalten
1 Video8 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Where We've Got To and What's Next - Overview Video•1 Minute
8 Lektüren•Insgesamt 100 Minuten
- Introduction•10 Minuten
- Is the Application of Your AI Project Targeting the Right Need to Make an Impact?•10 Minuten
- Develop a Minimum Viable Product•30 Minuten
- Building Efficient and Safe AI Systems•10 Minuten
- Solution Design Integrity•10 Minuten
- Design Trustworthy AI Systems•10 Minuten
- Organizing Talent•10 Minuten
- Secure Early Wins and Drive User Adoption•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Strategic AI Implementation and Business Alignment•10 Minuten
Dozent

von

von

Packt helps tech professionals put software to work by distilling and sharing the working knowledge of their peers. Packt is an established global technical learning content provider, founded in Birmingham, UK, with over twenty years of experience delivering premium, rich content from groundbreaking authors on a wide range of emerging and popular technologies.
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Häufig gestellte Fragen
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.
This course is currently available only to learners who have paid or received financial aid, when available.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Weitere Fragen
Finanzielle Unterstützung verfügbar,