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MBA Essentials

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen. Sehen Sie sich die Sprachen an, die wir anbieten.

MBA Essentials

Unterrichtet in Deutsch (KI-Synchronisation)

Dozent: Javier Yanez

23.573 bereits angemeldet

Bei enthalten

Mehr erfahren

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

253 Bewertungen

Stufe Mittel

Einige einschlägige Kenntnisse erforderlich

Flexibler Zeitplan

1 Woche bei 10 Stunden eine Woche

In Ihrem eigenen Lerntempo lernen

96%

Den meisten Lernenden hat dieser Kurs gefallen

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

253 Bewertungen

Stufe Mittel

Einige einschlägige Kenntnisse erforderlich

Flexibler Zeitplan

1 Woche bei 10 Stunden eine Woche

In Ihrem eigenen Lerntempo lernen

96%

Den meisten Lernenden hat dieser Kurs gefallen

Was Sie lernen werden

Identify what is required for and expected from an MBA
Critically assess alternative sources of information

Kompetenzen, die Sie erwerben

Kategorie: Organizational Change
Kategorie: Leadership and Management
Kategorie: Project Management
Kategorie: Accounting
Kategorie: Business Operations
Kategorie: Marketing Strategies
Kategorie: Supply Chain
Kategorie: Leadership Studies
Kategorie: Digital Transformation
Kategorie: Business Management
Kategorie: Change Management
Kategorie: Innovation
Kategorie: Financial Data
Kategorie: Marketing
Kategorie: Strategic Marketing
Kategorie: Sustainable Business
Kategorie: Supply Chain Management
Kategorie: Corporate Sustainability
Kategorie: Business Administration
Kategorie: Business Leadership

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

4 Aufgaben

Unterrichtet in Deutsch (KI-Synchronisation)

91% of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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In diesem Kurs gibt es 4 Module

Embark on a transformative journey through the world of business with our comprehensive course, MBA Essentials. Delivered by a team of dynamic instructors, each with their own unique teaching style, this course offers a diverse perspective on the multifaceted realm of business administration. In the 21st century, businesses demand individuals who can decipher data and information to craft strategic foresight. This course serves as a foundational cornerstone for those aspiring to elevate their careers.

Learners will delve into the vital components of the MBA experience, gaining essential knowledge, fostering the right attitude, and preparing for the challenges that lie ahead. Moving between concepts, applications, tools, and skills, you'll gain more insights into strategy and supply chain management, financial data, leadership and change, and finally innovation and marketing. If you're looking to find out more about an MBA—or even want to refresh your own knowledge—this course is a great starting point.

Moduldetails

An introduction and welcome to the course, followed by modules on the first topics of this course: Business Models, the Global Economy, and Global Business and Supply Chains.

Das ist alles enthalten

15 Videos7 Lektüren1 Aufgabe3 Diskussionsthemen

15 VideosInsgesamt 61 Minuten

Introduction to the course1 Minute
Welcome to Week 1!1 Minute
What are business models?3 Minuten
Pipeline and platform business model characteristics5 Minuten
Strategies to design digital business models5 Minuten
Why is supply chain management (SCM) a hot topic?2 Minuten
Supply chain management and/or logistics?4 Minuten
What flows through supply chains?7 Minuten
SCM deals with goods and services6 Minuten
How to classify suppliers3 Minuten
Introduction to the global economy3 Minuten
International trade4 Minuten
Trade in Technology and Capital4 Minuten
Financial globalization6 Minuten
Going forward6 Minuten

7 LektürenInsgesamt 65 Minuten

Course information and teaching staff10 Minuten
Why do business models matter?10 Minuten
Business model frameworks10 Minuten
Types of business models10 Minuten
Business model design process5 Minuten
Aftermaths on supply networks10 Minuten
Is it possible to manage supply networks?10 Minuten

1 AufgabeInsgesamt 30 Minuten

Week 1 Quiz30 Minuten

3 DiskussionsthemenInsgesamt 20 Minuten

Analyse a platform business model10 Minuten
A fully local business?5 Minuten
Supply chains and the world5 Minuten

In this module, you'll gain insights into Accounting and Analytics, the UN's Sustainable Development Goals and how they're connected to business, and Digital Innovation within organisations.

Das ist alles enthalten

9 Videos4 Lektüren1 Aufgabe5 Diskussionsthemen

9 VideosInsgesamt 35 Minuten

Welcome to Week 2!1 Minute
What is accounting analytics?4 Minuten
Accounting analytics vs traditional accounting and big data5 Minuten
What does the typical accountant need to know?4 Minuten
What does the future hold?2 Minuten
The SDGs: a brief history and its relevance to business6 Minuten
How are SDGs relevant for business and business leaders?4 Minuten
SDG integration and reporting5 Minuten
What is digital innovation?4 Minuten

4 LektürenInsgesamt 40 Minuten

What are the 17 goals?10 Minuten
The evolution and importance of digital innovation10 Minuten
Digital game-changers10 Minuten
The ethics and path of responsible innovation10 Minuten

1 AufgabeInsgesamt 30 Minuten

Week 2 Quiz30 Minuten

5 DiskussionsthemenInsgesamt 45 Minuten

What do you know about Sustainable Development Goals?10 Minuten
Discuss an SDG5 Minuten
Organisations and SDGs10 Minuten
Digital innovation impact10 Minuten
Reflect on the industry10 Minuten

A key element in business administration is managing projects and change, and this module will focus on both of those elements.

Das ist alles enthalten

8 Videos4 Lektüren1 Aufgabe4 Diskussionsthemen

8 VideosInsgesamt 38 Minuten

Welcome to Week 3!1 Minute
Introduction to project management7 Minuten
Methods and lifecycles8 Minuten
Project management skills4 Minuten
Conclusion1 Minute
Defining organisational culture and cultural change5 Minuten
Cultural change management blockers and enablers of successful change5 Minuten
Leadership and cultural change management5 Minuten

4 LektürenInsgesamt 40 Minuten

Managing the project team10 Minuten
Compare your answer10 Minuten
Understanding organisational culture through analytical frameworks10 Minuten
What is cultural change: a 3-step model for achieving it10 Minuten

1 AufgabeInsgesamt 30 Minuten

Week 3 Quiz30 Minuten

4 DiskussionsthemenInsgesamt 30 Minuten

Managing the project team10 Minuten
Values of corporate culture5 Minuten
Key skills for managers10 Minuten
Leadership capabilities5 Minuten

In your final module, you'll learn more about digital marketing and business-to-business marketing and how they can work for you.

Das ist alles enthalten

10 Videos6 Lektüren1 Aufgabe3 Diskussionsthemen

10 VideosInsgesamt 43 Minuten

Welcome to Week 4!1 Minute
Understanding digital marketing strategy4 Minuten
Digital consumer4 Minuten
Consumer journey and digital touchpoints3 Minuten
Guest speaker on measuring digital marketing effectiveness9 Minuten
Challenges in business-to-business marketing5 Minuten
Developing the business-to-business essentials: Analysis5 Minuten
Case study reflections as analysis5 Minuten
Case study reflections in combination6 Minuten
Thanks for joining us!1 Minute

6 LektürenInsgesamt 60 Minuten

Digital audit10 Minuten
Digital tactics toolbox10 Minuten
Budget and digital marketing KPIs10 Minuten
Three key ideas as business-to-business essentials, separately for analysis10 Minuten
Business-to-business case study10 Minuten
Three key ideas in combination for practice: relationships, interactions, networks10 Minuten