You will synthesize the program's full range of skills by planning, executing, and presenting an end-to-end market research project that produces high-impact, portfolio-ready deliverables. The capstone is scaffolded across four distinct modules to ensure you iterate toward a professional-quality submission. Module 1 refreshes core frameworks, helping you translate a complex business question into a scoped project brief with clear success criteria and data requirements. Module 2 guides you through data collection—leveraging tools like SurveyMonkey—while applying GDPR and ethical safeguards, conducting pilot testing, and documenting data provenance.

Module 3 supports advanced analysis, including customer segmentation, trend forecasting, and regression diagnostics, using reproducible R pipelines and validation checks. Module 4 focuses on the final deliverable package: an executive report, a parameterized interactive Power BI dashboard, a concise slide deck, and a recorded walkthrough. Throughout the process, you will receive rubric-aligned guidance, formative feedback on milestones, and AI-assisted checks to ensure narrative accuracy. The final graded submission is a polished, end-to-end artifact suitable for a professional portfolio, demonstrating your competence in moving from raw business ambiguity to data-driven strategic recommendations. This capstone serves as your definitive proof of skill for prospective employers in the market research field. You will graduate with the ultimate proof of skill: A full project that demonstrates you can move from raw ambiguity to data-driven strategic recommendations.