What are impact investors looking for? This course offers a practical introduction to the impact investing marketplace. You’ll learn how the market is structured, including the roles of asset owners and asset managers, and how capital flows between them. The course explores how impact investors pursue both financial and social or environmental returns, and the different types of investors involved along with their motivations, constraints, and preferred investment vehicles.

You’ll hear directly from impact enterprise leaders about their experiences raising capital, and from investors about what they look for when evaluating opportunities. The course also highlights common mistakes enterprises make when seeking funding and offers strategies to attract aligned capital. By the end of this course you’ll be able to identify an effective impact investing strategy, and be prepared to start your journey in the impact marketplace. This course requires no prior knowledge and is designed for anyone interested in impact investing: whether you're an aspiring investor, an enterprise leader, or exploring a career in the field. We break down key concepts, explain investor types in accessible language, and define essential financial terms.