This course explores the logic of competitive strategy through the lens of industry structure and evolving business models. Led by renowned scholar Professor Jagdish Sheth, learners will understand how Porter’s Five Forces and the Rule of Three influence industry attractiveness, firm behavior, and customer-centric growth. The course examines both generalist and specialist strategies, shared services, structural transformation, and the role of government in reshaping markets. Through a progression of theoretical concepts and real-world examples, learners will gain tools to assess competitive dynamics and identify paths to sustainable differentiation and profitability. Ideal for strategists, marketers, and policy thinkers alike, this course reveals how competition drives change—and how companies can adapt and thrive.
How Competition Impacts Markets - Jagdish Sheth
Nutzen Sie die Ersparnis! Erhalten Sie 40% Rabatt auf 3 Monate Coursera Plus und vollen Zugang zu Tausenden von Kursen.
Kompetenzen, die Sie erwerben
- Kategorie: Competitive Analysis
- Kategorie: Economics
- Kategorie: Business Transformation
- Kategorie: Market Share
- Kategorie: Market Dynamics
- Kategorie: Public Policies
- Kategorie: Market Analysis
- Kategorie: Growth Strategies
- Kategorie: Organizational Structure
- Kategorie: Business Strategy
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
Februar 2026
3 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
In diesem Kurs gibt es 3 Module
This module introduces the foundational logic of competition by examining Porter’s Five Forces model and the Rule of three framework. Learners will assess how industry attractiveness and competitive dynamics are shaped by market and financial data.
Das ist alles enthalten
16 Videos1 Aufgabe
This module explores how generalist and specialist firms must adapt structurally to remain competitive. Topics include shared services, process-based organizational design, and the limitations of legacy holding company models. Learners will understand how to restructure for scale and synergy in the face of competition and identify patterns at a global level.
Das ist alles enthalten
19 Videos1 Aufgabe
The final module focuses on the broader evolution of industries and how policy, technology, and scale pressures lead to shakeouts and structural reinvention. Through examples like efficiency through scale and growth through scope, learners will understand how industries mature and adapt to survive.
Das ist alles enthalten
19 Videos1 Aufgabe
Dozent
Mehr von Leadership and Management entdecken
Status: Kostenloser TestzeitraumKennesaw State University
Status: Kostenloser TestzeitraumKennesaw State University
Status: VorschauIE Business School
Status: Kostenloser TestzeitraumKennesaw State University
Warum entscheiden sich Menschen für Coursera für ihre Karriere?
Felipe M.
Jennifer J.
Larry W.
Chaitanya A.
Neue Karrieremöglichkeiten mit Coursera Plus
Unbegrenzter Zugang zu 10,000+ Weltklasse-Kursen, praktischen Projekten und berufsqualifizierenden Zertifikatsprogrammen - alles in Ihrem Abonnement enthalten
Bringen Sie Ihre Karriere mit einem Online-Abschluss voran.
Erwerben Sie einen Abschluss von erstklassigen Universitäten – 100 % online
Schließen Sie sich mehr als 3.400 Unternehmen in aller Welt an, die sich für Coursera for Business entschieden haben.
Schulen Sie Ihre Mitarbeiter*innen, um sich in der digitalen Wirtschaft zu behaupten.
Häufig gestellte Fragen
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Weitere Fragen
Finanzielle Unterstützung verfügbar,