You will apply structured prompts to generate branded visuals that meet professional marketing standards. You’ll refine AI outputs using SEO-enhanced metadata and accessibility best practices, ensuring your visuals are discoverable, inclusive, and campaign-ready

You will examine how keyword placement influences on-page SEO performance. You’ll analyze headings, metadata, and body content to understand how search engines interpret structure and relevance.

You will use generative AI tools to draft written content aligned to defined content requirements. You’ll evaluate keyword integration, tone, and originality, then refine AI-generated drafts for publication.

You will explore how dynamic content blocks function within email marketing and other communication channels. You’ll identify where personalization improves engagement and how structured content adapts to different audience segments.

You will design prompt templates that insert variables to generate customized outputs at scale. You’ll test, refine, and export AI-generated variations to support personalized marketing campaigns and A/B testing workflows.

You will learn how to structure clear and purposeful prompts that guide generative AI toward SEO-aligned outputs. You’ll identify common prompt weaknesses and refine them using foundational best practices.

You will apply generative AI tools to create webpage meta descriptions aligned with defined SEO guidelines. You’ll evaluate keyword usage, tone, and length to ensure search visibility and user engagement.

You will learn how to write and interpret generative AI prompts designed for marketing visuals. You’ll refine outputs to maintain brand consistency and prepare assets for performance-driven campaigns.

You will apply generative AI tools to create and prepare campaign-ready visual assets for A/B testing. You’ll generate variations, optimize performance settings, and organize outputs for structured experimentation.

In this project, you will design and optimize a complete AI-powered content strategy that uses prompt engineering to generate SEO-aligned, personalized content for different audience segments. You will apply skills from across the course to create prompts, generate optimized content, evaluate SEO performance, and document your decisions in a portfolio-ready artifact. This project simulates a real-world content optimization task commonly performed by AI marketers, SEO specialists, and growth teams.