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GenAI for Content Creation

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

GenAI for Content Creation

Dozent: Starweaver

Bei enthalten

Mehr erfahren

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

5 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

5 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Analyze prompts using the Universal Prompt Structure (Subject, Context, Style, Constraints, Output) to diagnose failures across AI tools.
Produce a complete short-form video by executing the full Claude → Nano Banana Pro → Veo 3.1 / Seedance 2.0 workflow from a single brief.
Develop scene-by-scene prompt documents in Claude that downstream image and video tools can execute without rework.
Generate character sheets, cinematic reference scenes, and key frames with consistent visual continuity using Nano Banana Pro.

Kompetenzen, die Sie erwerben

Kategorie: Ideation
Kategorie: Multimodal Prompts
Kategorie: Visual Storytelling
Kategorie: Prompt Patterns
Kategorie: Scripting
Kategorie: Content Creation
Kategorie: Storyboarding
Kategorie: Photo/Video Production and Technology
Kategorie: Responsible AI
Kategorie: Video Production
Kategorie: Visualization (Computer Graphics)
Kategorie: Animations
Kategorie: Cinematography
Kategorie: Editing
Kategorie: AI powered creativity

Werkzeuge, die Sie lernen werden

Kategorie: Generative AI
Kategorie: Gemini
Kategorie: AI Workflows
Kategorie: Anthropic Claude
Kategorie: Prompt Engineering

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

Mai 2026

Bewertungen

1 Aufgabe

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

In diesem Kurs gibt es 4 Module

GenAI for Content Creation teaches creators and business professionals how to build AI-generated video content using a modern multi-tool production workflow. Designed for practitioners already using AI tools like Claude, ChatGPT, Gemini, and image or video generation platforms, the course moves beyond basic prompting into structured content production.

Learners use Claude to create scripts, storyboards, and scene-by-scene prompt documents; Nano Banana Pro to generate consistent characters, cinematic reference scenes, and key frames; and Veo 3.1 or Seedance 2.0 to animate those assets into short-form video content. The course also covers voice generation with ElevenLabs V3, prompt engineering frameworks, visual continuity, temporal coherence, AI disclosure requirements, and C2PA Content Credentials. Through guided demonstrations and a production-focused capstone project, learners build a reusable AI content creation workflow that supports scalable video production for marketing, storytelling, social media, and digital content teams.

Moduldetails

This module introduces the major shift from isolated prompts to structured AI production pipelines. Learners explore the Universal Prompt Structure and understand how prompt documents coordinate multiple AI tools in a single workflow.

Das ist alles enthalten

3 Videos2 Lektüren1 peer review

3 VideosInsgesamt 21 Minuten

The 2026 Shift: From One-Off Prompts to Workflow Pipelines 7 Minuten
The Universal Prompt Structure: Subject, Context, Style, Constraints, Output 7 Minuten
Claude as Director: The Scene-by-Scene Prompt Document 7 Minuten

2 LektürenInsgesamt 10 Minuten

Welcome to the Course: Course Overview5 Minuten
Building Effective Agents 5 Minuten

1 peer reviewInsgesamt 20 Minuten

Hands-On-Learning: Diagnose and Direct — Apply the Universal Prompt Structure with Claude20 Minuten

This module focuses on scripting, storyboarding, and planning before visual production begins. Learners use Claude to build structured brief packs, timed scripts, and detailed storyboard prompt documents.

Das ist alles enthalten

3 Videos1 Lektüre1 peer review1 Diskussionsthema

3 VideosInsgesamt 16 Minuten

Scripting with Claude: Beats, Pacing, and the Brief Pack 6 Minuten
Storyboarding with Claude: From Script to Scene-by-Scene Prompts 5 Minuten
Voice and Audio (Parallel Track): Direction, Cloning, and the Audio Lane 5 Minuten

1 LektüreInsgesamt 5 Minuten

Long Context Prompting Tips 5 Minuten

1 peer reviewInsgesamt 20 Minuten

Hands-On-Learning: Plan and Direct — Build the Pre-Production Package with Claude20 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Designing an AI Voice Workflow for Brand Impact10 Minuten

This module explores visual continuity and AI-assisted image generation workflows. Learners generate character sheets, cinematic reference scenes, and production-ready key frames using Nano Banana Pro.

Das ist alles enthalten

3 Videos1 Lektüre1 peer review

3 VideosInsgesamt 16 Minuten

Character Creation: Reference-Conditioned Generation and Locked Descriptors 6 Minuten
Cinematic Reference Scenes: Style Anchors for the Whole Piece 5 Minuten
Key Frames and Iteration as Craft 5 Minuten

1 LektüreInsgesamt 5 Minuten

Gemini Image Generation 5 Minuten

1 peer reviewInsgesamt 20 Minuten

Hands-On-Learning: Direct Nano Banana Pro — Build a Character Sheet, Cinematic Reference, and Key Frame20 Minuten

This module brings the full workflow together by transforming key frames into animated motion clips using Veo 3.1 and Seedance 2.0. Learners also explore disclosure requirements, provenance standards, and platform publishing decisions.

Das ist alles enthalten

3 Videos1 Lektüre1 Aufgabe2 peer reviews1 Diskussionsthema

3 VideosInsgesamt 22 Minuten

Key Frame to Motion: Temporal Coherence and the Veo / Seedance Choice 6 Minuten
Release Decisions : Workflow Shape, Platform Fit, and Disclosure 5 Minuten
Guided Capstone: End-to-End Pipeline on a Single Brief 11 Minuten

1 LektüreInsgesamt 5 Minuten

Veo by Google DeepMind 5 Minuten

1 AufgabeInsgesamt 20 Minuten

GenAI for Content Creation20 Minuten

2 peer reviewsInsgesamt 80 Minuten

Hands-On-Learning: From Key Frame to Released Asset — Direct Motion and Disclosure20 Minuten
Project: Ship a 30-Second Vertical Short — Run the Full GenAI Pipeline End-to-End 60 Minuten