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In diesem Kurs gibt es 5 Module
Turn Every Scroll into a Sale with Facebook Ads Mastery - the only complete, practical guide to creating high-converting campaigns that you can easily put into action. If you are a business owner, a potential advertiser, a freelancer, or a digital creator, this course provides you with the real strategies used by top advertisers to increase visibility, engagement, or sales.
You’ll start learning the building blocks of Facebook marketing: How to create business pages, how to design visuals that will attract users’ attention, and how to use your brand’s page as a fruitful online community. From there, explore advanced topics such as ad creation, bidding, audience targeting, Facebook Pixel, and Conversions API. You’ll discover how to create and test videos, lead-gen campaigns, and e-commerce initiatives using AI tools, as well as measure campaign performance through reporting with Meta.
By the end, you’ll confidently manage campaigns that turn clicks into customers.
If you’re ready to master Meta Ads Manager, outsmart algorithms, and grow your brand faster — enroll today and start creating Facebook Ads that deliver unstoppable results.
Learn how to set up a professional Facebook Page, create engaging posts, and build an active online community. Discover tools, content strategies, and analytics tips to grow your followers and boost engagement effectively.
Das ist alles enthalten
20 Videos8 Aufgaben
Infos zu Modulinhalt anzeigen
20 Videos•Insgesamt 92 Minuten
Course Introduction•2 Minuten
What You Will Learn About Facebook Marketing•1 Minute
Why to Use Facebook To Market Your Business•6 Minuten
How to Create A Facebook Page•3 Minuten
How to Create A Facebook Profile Image•3 Minuten
How to Design A Facebook Cover Image•3 Minuten
How to Update Your Pages Info And Preferences•2 Minuten
How to Post About On Your Facebook Page•10 Minuten
How to Promote Your Page And Get Likes & Engagement•12 Minuten
What is an Online Community? •6 Minuten
Why Should You Start an Online Community?•6 Minuten
Recommend Tools and Apps for Creating an Online Community •6 Minuten
How to Grow Your Online Community•4 Minuten
How to Create More Engagement in Your Community•5 Minuten
Quick Tips for Increasing Engagement•4 Minuten
Best Types of Posts to share in Your Community•4 Minuten
Make Consistent Posting Easier•5 Minuten
Content Tools & Apps I Use to Create and Automate Posts•4 Minuten
Make Your Posts Count More and Increase Engagement•3 Minuten
Using Analytics to Improve Community Growth•3 Minuten
8 Aufgaben•Insgesamt 140 Minuten
Proficiency Quiz•20 Minuten
Proficiency Quiz•20 Minuten
Proficiency Quiz•25 Minuten
Proficiency Quiz•25 Minuten
Checkpoint Quiz•8 Minuten
Checkpoint Quiz•12 Minuten
Checkpoint Quiz•10 Minuten
Checkpoint Quiz•20 Minuten
Facebook Ads Overview
Modul 2•5 Stunden abzuschließen
Moduldetails
Understand how Facebook Ads work, from campaign structure and objectives to targeting, budgeting, and scheduling. Learn to create your first ad, test variations, and navigate Ads Manager with confidence.
Das ist alles enthalten
21 Videos9 Aufgaben
Infos zu Modulinhalt anzeigen
21 Videos•Insgesamt 113 Minuten
What You Will Learn About Facebook Advertising•1 Minute
How Powerful Are Facebook Ads?•7 Minuten
How Do Facebook Ads Work - The Auction•5 Minuten
Facebook Ad Structure•3 Minuten
How To Set Up Your Facebook Ads Account•2 Minuten
Understanding Key Facebook Ads Metrics•12 Minuten
Facebook Ads - Account Navigation•19 Minuten
Create Your First Ad - Campaign Objectives•7 Minuten
Ad Set Name, Conversion, Campaign score, Audience definition•6 Minuten
Budget & Schedule & Audience controls•4 Minuten
Advantage+ audience, Policy and regulatory requirements & Placements•6 Minuten
Ad name, Identity, Ad setup•2 Minuten
Destination, Ad creative, Creative testing, Chat builder, Tracking•4 Minuten
What is an Audience and why is it important for your business•4 Minuten
Learn how to set up Facebook Pixel and Conversions API to track performance accurately. Master bidding strategies and build powerful custom and lookalike audiences to maximize ad reach and ROI.
Das ist alles enthalten
10 Videos4 Aufgaben
Infos zu Modulinhalt anzeigen
10 Videos•Insgesamt 48 Minuten
Facebook Pixel•7 Minuten
Conversions API in Meta•7 Minuten
Meta Pixel + Shopify•3 Minuten
Understanding Facebook Ads Bidding•5 Minuten
Facebook Ads Strategy - 1•5 Minuten
Facebook Ads Strategy - 2•4 Minuten
Facebook Ads Strategy - 3•3 Minuten
Meta Business Suite•3 Minuten
Facebook Ad Policies•5 Minuten
Banned Ads/Accounts•5 Minuten
4 Aufgaben•Insgesamt 77 Minuten
Proficiency Quiz•15 Minuten
Proficiency Quiz•30 Minuten
Checkpoint Quiz•8 Minuten
Checkpoint Quiz•24 Minuten
Facebook Campaign Creation & All Tools
Modul 4•7 Stunden abzuschließen
Moduldetails
Discover how to design, launch, and manage different types of Facebook campaigns—from video and lead generation to sales and brand awareness. Learn proven ad strategies, policy compliance, and performance optimization using Meta Business Suite.
Das ist alles enthalten
35 Videos13 Aufgaben
Infos zu Modulinhalt anzeigen
35 Videos•Insgesamt 140 Minuten
Brand Awareness Campaign•7 Minuten
Website Traffic Campaign•6 Minuten
Engagement Campaign•6 Minuten
How To Create Lead Gen Campaign•8 Minuten
App Promotion Campaign•5 Minuten
Online Sales Campaign•5 Minuten
Create Facebook Video Ad Campaign•5 Minuten
Business support home & Billing & payments•4 Minuten
Brand Rights Protection & Brand Safety and Suitability•6 Minuten
Business apps & Store locations•3 Minuten
Business settings•6 Minuten
Media Library, Ratings & Reviews & WhatsApp Manager•3 Minuten
Explore advanced tools like Commerce Manager, automated rules, and ad experiments to optimize campaigns. Learn to leverage AI, analyze reports, manage billing, and prepare for Facebook Ads certification with real-world readiness.
Das ist alles enthalten
17 Videos6 Aufgaben
Infos zu Modulinhalt anzeigen
17 Videos•Insgesamt 47 Minuten
Market Research & Audience Understanding•3 Minuten
Ad Copy Writing•3 Minuten
Ad Creative Creation•2 Minuten
Video Ads Scripts•2 Minuten
Full Campaign Planning•3 Minuten
Audience Targeting Ideas•3 Minuten
A/B Testing Plan•3 Minuten
Performance Analysis & Optimization•3 Minuten
Scaling Strategy•3 Minuten
Landing Page Copy Optimization•3 Minuten
Competitor Analysis•3 Minuten
Ad Angle Generation (MOST IMPORTANT)•2 Minuten
Retargeting Strategy•2 Minuten
Offer Creation•2 Minuten
Chatbot & Messenger Flow Ideas•3 Minuten
Facebook Ads Certification•3 Minuten
Summary•1 Minute
6 Aufgaben•Insgesamt 144 Minuten
Proficiency Quiz•25 Minuten
Proficiency Quiz•25 Minuten
Proficiency Quiz•30 Minuten
Checkpoint Quiz•20 Minuten
Checkpoint Quiz•20 Minuten
Checkpoint Quiz•24 Minuten
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Anyone who wants to learn Facebook advertising, whether they are a newbie, freelancer, business owner, or marketing expert.
Do I need previous experience with Meta Ads?
There is no need for any prior experience. The course starts with the basics and then moves on to more advanced ad techniques.
Will this help me build a career in digital marketing?
Yes, knowing how to use Facebook Ads is one of the most sought-after digital marketing skills right now. It's great for helping your profession or business expand.
How will this course help me grow my business?
If you learn how to use Facebook Meta Ads, you can make highly targeted and interesting campaigns that get more people to see them, get more people to interact with them, and make more purchases. The strategies you learn will help you find the right people and turn clicks into loyal customers, thereby helping your business grow.
How does this course help me optimize my ad campaigns?
You will learn to choose the right audience, set up effective bidding strategies, and create ads people want to see. We will also discuss how to use advanced tools such as the Facebook Pixel and Conversions API to track and improve your ads.
Why should I take this Facebook Ads course over others?
This course gives you a full, hands-on look at Facebook Ads. It covers both fundamental and advanced topics, including video ads, lead generation, AI technologies, and campaign success tracking. This way, you may learn practical skills that you can use right away in your campaigns.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.