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Design and Analyze Impactful Market Surveys

kurs ist nicht verfügbar in Deutsch (Deutschland)

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Design and Analyze Impactful Market Surveys

Dieser Kurs ist Teil mehrerer Programme.

Dozent: LearningMate

Bei enthalten

Mehr erfahren

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

3 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

3 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Learners will design user-centered surveys with branching logic and analyze data using chi-square tests to uncover significant, actionable insights.

Kompetenzen, die Sie erwerben

Kategorie: Quantitative Research
Kategorie: Storytelling
Kategorie: Stakeholder Communications
Kategorie: Data Analysis
Kategorie: Market Research
Kategorie: Data Storytelling
Kategorie: Statistical Hypothesis Testing
Kategorie: Statistical Analysis
Kategorie: Data Collection
Kategorie: Surveys
Kategorie: Statistical Methods
Kategorie: User Centered Design
Kategorie: Statistical Reporting
Kategorie: User Feedback
Kategorie: Data Presentation
Kategorie: Survey Creation

Wichtige Details

Zertifikat zur Vorlage

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Kürzlich aktualisiert!

Februar 2026

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5 Zuweisungen¹

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Unterrichtet in Englisch

91% of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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In diesem Kurs gibt es 2 Module

This course is designed for aspiring and current professionals who want to master the art and science of market research. You will learn to move beyond basic questionnaires and create sophisticated, user-centric surveys that deliver high-quality, actionable data. The curriculum focuses on two critical skill sets: Designing efficient survey instruments with branching logic to maximize respondent engagement and completion rates, and applying rigorous statistical analysis to uncover the stories hidden within your data.

Through a blend of real-world case studies, expert-led videos, and hands-on activities, you will learn how to architect survey flows, formulate unambiguous questions, and pilot your designs for success. You will then dive into data analysis, using in-browser tools to perform chi-square tests and interpret p-values to identify statistically significant relationships. By the end of this course, you will not only be able to build a professional-grade survey but also translate your quantitative findings into a clear, compelling narrative that drives strategic business decisions. This course equips you with the end-to-end skills to turn market feedback into a competitive advantage.

Moduldetails

This module lays the foundation for creating effective surveys that respondents actually want to complete. You will explore the critical role of user-centered design and learn how to structure a survey with branching logic to create a smooth, personalized experience. Through real-world examples and hands-on practice, you will learn to architect the survey's flow, write clear questions, and pilot your instrument to ensure that it gathers high-quality data efficiently.

Das ist alles enthalten

3 Videos3 Lektüren2 Aufgaben

3 VideosInsgesamt 18 Minuten

The Amazon Model: Winning with Customer Feedback7 Minuten
Anatomy of a High-Completion Survey5 Minuten
How to Architect and Build with Branching Logic6 Minuten

3 LektürenInsgesamt 23 Minuten

Foundations of Effective Survey Design: Logic and Clear Questions8 Minuten
A Practical Guide to Piloting Your Survey8 Minuten
Career Spotlight: The Survey Design Specialist7 Minuten

2 AufgabenInsgesamt 20 Minuten

Hands-On Learning: Design a Survey Instrument with Branching Logic15 Minuten
Knowledge Check: Refining a Flawed Survey5 Minuten

This module transitions from survey creation to data interpretation. You will learn how to extract meaningful, statistically-backed insights from your survey results. The focus is on applying the chi-square test to identify significant relationships between variables, moving beyond simple observations to data-driven conclusions. You will practice importing data, running tests, and, most importantly, translating complex statistical outputs into clear and actionable recommendations for stakeholders.